AutoRFP hit 1,300+ mentions from ChatGPT, Perplexity & Claude and 2x AI-driven inbound
AutoRFP had early traction in AI search but no way to scale it. In 3 months, we got them cited across the sources LLMs trust. Now they rank #3 with 2,116 domain citations.
1,412 to 6,710
#3
2,116
"The Scalerrs team understand our ICP incredibly well. From link building to organic and AI search, having one team manage everything has made execution simple and consistent."
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AutoRFP hit 1,300+ mentions from ChatGPT, Perplexity & Claude and 2x AI-driven inbound
About AutoRFP
AutoRFP is an AI-native RFP software platform built for technology, healthcare, and financial services companies. They help teams respond to RFPs, security questionnaires, and due diligence requests in a fraction of the time using AI.
They operate in a highly specific category, selling into enterprise and government-facing teams where the buying process is very complex.
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Challenge
AutoRFP is an early-stage company growing quickly, tripling revenue year over year. But their marketing team was lean: effectively Rob (Demand Gen/RevOps) and Japer (CEO) splitting time across multiple functions.
Organic search had already been a key growth channel. They were ranking well for core, high-intent keywords like “AI RFP software.”
But growth was uneven.
They struggled to expand beyond those core terms into:
- Mid-funnel keywords
- Broader category terms like “RFP software”
- High-volume, competitive search terms
At the same time, they had started experimenting with AI search early in 2025. They saw early signals, but didn’t have the structure or bandwidth to scale it.
They needed more coverage across the full funnel, a structured approach to SEO and a way to double down on AI search before it became saturated.
How They Found Scalerrs
The team evaluated multiple agencies. What stood out was Scalerrs’ early focus on AI search and LLM visibility.
AutoRFP had already started investing in this area. They needed a partner who has solid playbooks on how to show up in AI search, get more brand mentions than competitors and ensure that LLMs position them accurately.
Scalerrs fit their expectations and they started working together in September 2025.
Strategy
First, we dived deep into AutoRFP’s ICP. They were enterprise teams dealing with RFPs, DDQs, and security questionnaires. The content had to speak that language or it wouldn't convert.
From that foundation, we mapped out AutoRFP's golden keywords: the high-intent commercial terms their buyers search when they're actively evaluating solutions. Then we built a SEO and AI search strategy around them
- On the SEO side, we went after every high-value category term we could own on SERP (starting with BOFU keywords)
- On the AI search side, we reverse-engineered exactly what sources AI models pull from when a buyer types a prompt. Reddit threads, blogs, review sites—every source citing our target keywords. Then we created content across those channels targeting the core keywords.
Since LLMs pull from the same content ranking on Google, every keyword we ranked for on Google would feed AI search at the same time.
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Content
AutoRFP already had strong footing on a few core keywords. But they struggled to rank for high-volume, competitive, non-branded broader top of funnel and middle of funnel keywords like "RFP software" and "DDQ software". So we wrote content targeting those specific keywords.
The ICP was nuanced, a technical audience with a low tolerance for generic content. But Scalerrs got up to speed fast and understood the ICP without any hand-holding.
We wrote blogs that answered the exact questions AutoRFP’s buyers had, but we also structured them to hit what LLMs specifically look for: comparison content, table formats, real reviews, and real case studies.
Some blogs we wrote for AutoRFP:
- How to Find More RFPs & Win Them in 2026? Tips & Checklist
- The Best 2026 RFP Response Template
- Responsive (Previously RFPIO) Pricing: Is It Worth It & Alternatives
- 5 Best Iris AI Alternatives and Competitors in 2026
- 7 Best RevOps tools & Software for 2026: Features, Pricing & Reviews
- Loopio Review 2025: Real User Feedback from 610+ Reviews
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AI Search
AutoRFP had already started building for LLM visibility in February 2025. But we came in and scaled it so AutoRFP shows up consistently across AI tools like ChatGPT, Perplexity, and Claude.
As a result, we saw 2x increase in-bound leads since September, with users saying they found AutoRFP through AI tools.
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We took an omni-channel approach with Reddit, targeting threads ranking for AutoRFP’s core category terms. We used employee accounts, joined discussions happening in their vertical, and provided genuine value before mentioning the product.
As a result, we saw an increase in:
- Google rankings, since Reddit threads rank higher in search results.
- AI search visibility, since LLMs frequently pull from Reddit threads when answering questions
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Link Building
AutoRFP had a separate link building agency but it only made sense to bring the entire SEO workflow under one roof. Because we also run the SEO strategy and content, every link placement was connected to a specific page, a specific keyword, and a specific ranking goal.
We built links from high-authority, relevant domains like Breakcold, Concord, Lyzr, CultureMonkey, Luzmo and more.
Results
Since working with Scalerrs, AutoRFP saw:
- 2x growth in AI search self-attribution
- 3x growth in organic search since September 2024
- 76+ new keywords entering position 1-10 in 3 months
- 212+ new keywords added in 3 months
- AutoRFP now ranks #3 in AI search brand visibility with 1,343 mentions across LLMs in 14 days.
- 2,116 domain citations in LLMs in 2 weeks
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1,412 to 6,710
#3
2,116
What our clients say about us
Stop guessing, and start driving revenue from your SEO channel predictably by targeting key pain points at different stages of your customer journey.
2X
#1.6
"Most SEO agencies aren't even thinking about AI search. They're more scared of it. You guys have done a really good job not just doing the work so we come up in AI search, but showing us why."
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
200%
298%
"The team at Scalerrs we're really early on LLM search. And that was one of the reasons we really wanted to work with them. And since we did, people self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled."
You need to have SEO optimized content, but you also need to have AI optimized content. And that's something that you guys helped me with. I can confidently say and report, hey, we got pipeline coming from SEO or AI search.
"All of our inbound demo requests from organic social came from Reddit. We doubled our pipeline from 740K to 1.5M in one year."
"Our blogs ended up becoming incredibly valuable, not just because they answered the questions our customers had, but because the way we structured them, we were getting picked up in the LLMs."
330%
DR70+
"I love the fact the team doesn’t only focus on traditional metrics like DR and traffic, but actually pays close attention to relevancy and anchor texts. All of our links have been extremely high quality, I’ve never had to reject a backlink which is a first with working a link building agency”
146%
100%
“Scalerrs has been our partner for link building. We're happy to report that our efforts are already showing positive results. We’re enjoying steady growth, higher keyword rankings, and an increase in organic traffic”
DR70+
100%
"The backlinks built lived up to expectations very well as they we’re all built on very reputable SaaS domains with great SEO metrics. The team even managed to built links to trickier pages with product and competitor keyword focuses"
136%
166%
"The results have frankly been quite shocking... the impact made was much quicker than what we expected initially... we couldn't be happier with the partnership"
146%
100%
“The Scalerrs team is incredibly knowledgeable, professional, and a pleasure to work with. They consistently deliver high-quality articles and are very open to feedback, adjusting their processes to suit our needs as we go.”
146%
"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”
"As an agency, Scalerrs are now an extension of our internal team with great alignment our own internal goals... they’ve greatly helped us with all aspects of SEO including high quality product led content that speaks to our ICP"
40+
100%
Since we are the underdogs in an extremely competitive market, we thought it’d be hard to explain what we do. But they've done a pretty good job. It was surprisingly easier than I expected. I'm very happy with how we are being shown to the market.
330%
180%
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
Tasks that connect to everything you do
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"Over the last four months, we were close to doubling our traffic. On the blog side, we're now getting nine or 10x the amount of qualified sign-ups we were getting before. And we're seeing some really good indicators in terms of the quality of leads coming through."
"I can confidently say about 30% of our pipeline comes from SEO/AEO. In the last month we got over $300K in pipeline just from SEO for really no additional work."
"The growth that we've seen in just the four months that we've been using Scalerrs has been, frankly, shocking. We've not only recouped our traffic but we've broached the 50,000 mark."
"The Scalerrs team understand our ICP incredibly well. From link building to organic and AI search, having one team manage everything has made execution simple and consistent."
"With you guys, within two months, we started seeing a lot of different keyword position changes. We were very happy to see that, but also a little bit surprised. We didn't really fully believe the impact you guys could bring."
"The Scalerrs team feels like an extension of our own. Whether it’s a quick question from leadership or a deeper dive into the dashboard, they’re always fast to respond and consistently helpful."
“They really understand the B2B space and what it takes to reach the right customers. That’s made a big difference in how we approach growth.”
"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”
