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AutoRFP is an AI-native RFP software platform built for technology, healthcare, and financial services companies. They help teams respond to RFPs, security questionnaires, and due diligence requests in a fraction of the time using AI.
They operate in a highly specific category, selling into enterprise and government-facing teams where the buying process is very complex.
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AutoRFP is an early-stage company growing quickly, tripling revenue year over year. But their marketing team was lean: effectively Rob (Demand Gen/RevOps) and Japer (CEO) splitting time across multiple functions.
Organic search had already been a key growth channel. They were ranking well for core, high-intent keywords like “AI RFP software.”
But growth was uneven.
They struggled to expand beyond those core terms into:
At the same time, they had started experimenting with AI search early in 2025. They saw early signals, but didn’t have the structure or bandwidth to scale it.
They needed more coverage across the full funnel, a structured approach to SEO and a way to double down on AI search before it became saturated.
The team evaluated multiple agencies. What stood out was Scalerrs’ early focus on AI search and LLM visibility.
AutoRFP had already started investing in this area. They needed a partner who has solid playbooks on how to show up in AI search, get more brand mentions than competitors and ensure that LLMs position them accurately.
Scalerrs fit their expectations and they started working together in September 2025.
First, we dived deep into AutoRFP’s ICP. They were enterprise teams dealing with RFPs, DDQs, and security questionnaires. The content had to speak that language or it wouldn't convert.
From that foundation, we mapped out AutoRFP's golden keywords: the high-intent commercial terms their buyers search when they're actively evaluating solutions. Then we built a SEO and AI search strategy around them
Since LLMs pull from the same content ranking on Google, every keyword we ranked for on Google would feed AI search at the same time.
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AutoRFP already had strong footing on a few core keywords. But they struggled to rank for high-volume, competitive, non-branded broader top of funnel and middle of funnel keywords like "RFP software" and "DDQ software". So we wrote content targeting those specific keywords.
The ICP was nuanced, a technical audience with a low tolerance for generic content. But Scalerrs got up to speed fast and understood the ICP without any hand-holding.
We wrote blogs that answered the exact questions AutoRFP’s buyers had, but we also structured them to hit what LLMs specifically look for: comparison content, table formats, real reviews, and real case studies.
Some blogs we wrote for AutoRFP:
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AutoRFP had already started building for LLM visibility in February 2025. But we came in and scaled it so AutoRFP shows up consistently across AI tools like ChatGPT, Perplexity, and Claude.
As a result, we saw 2x increase in-bound leads since September, with users saying they found AutoRFP through AI tools.
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We took an omni-channel approach with Reddit, targeting threads ranking for AutoRFP’s core category terms. We used employee accounts, joined discussions happening in their vertical, and provided genuine value before mentioning the product.
As a result, we saw an increase in:
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AutoRFP had a separate link building agency but it only made sense to bring the entire SEO workflow under one roof. Because we also run the SEO strategy and content, every link placement was connected to a specific page, a specific keyword, and a specific ranking goal.
We built links from high-authority, relevant domains like Breakcold, Concord, Lyzr, CultureMonkey, Luzmo and more.
Since working with Scalerrs, AutoRFP saw:
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We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
"We can confidently say about 30% of our pipeline comes from SEO & AEO, which wasn't the fact at all. In the last month, we got over 300K in pipeline from SEO for no additional work, which is crazy. It is compounding month over month. And I'm sure it's going to grow even further."
"We're the highest-cited domain and often rank #1 for comparison queries. We also generated over 4,000 referral visits from AI search."
"We've had a significant increase in AI search traffic and we already knew this was converting well. When we run tests on specific LLMs, we see SEO articles and Reddit threads that you guys worked on being referenced and pulled up in the chat."
”Scalerrs were really early on LLM search, and that was one of the reasons we wanted to work with them. People self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled since we brought them on.”
"Most SEO agencies aren't even thinking about changing for AI search. They're more scared of it. You guys have done a really good job not just doing the work so we come up in AI search engines, but also showing us why we should be doing the work."
"As we started engaging with Scalerrs, we really saw our inbound channel, both in the amount of visits and more importantly the amount of leads and the quality of those leads, go up."
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I think we forget sometimes that you are an agency because you feel very much a part and extension of our team."
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
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