Default went from 300 clicks a month to $400K in SEO/AEO pipeline
Before working with Scalerrs, the Default team wasn’t even sold on SEO as a channel. 18 months later, it drives 30% of their inbound leads
30%
$45K
2,771
"I can confidently say about 30% of our pipeline comes from SEO/AEO. In the last month we got over $300K in pipeline just from SEO for really no additional work."
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Default went from 300 clicks a month to $400K in SEO/AEO pipeline
About Default
Default is an all-in-one inbound revenue orchestration platform that sits atop CRMs to automate the entire lead-to-demo lifecycle.
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Challenge
Default operates in one of the most competitive categories in GTM. Established, well-funded players like Chili Piper and LeanData had years of brand equity and budget. Default was the underdog.
But they were building something different: an all-in-one inbound revenue orchestration platform that replaces the entire Frankenstack of disjointed tools (e.g., Chili Piper for scheduling + LeanData for routing + Clearbit for enrichment + Zapier for connection). And they were growing fast.
Stan, Head of Growth, was running the whole function solo. When we first spoke, he wasn't even sold on SEO as a channel yet. And if he was going to do it, he wanted to try it himself before handing it off to anyone.
Eventually he decided to just trust Scalerrs fully. They started with SEO strategy and content, and as results came in, expanded into AI search optimization and Reddit.
Strategy
We dived into Default's ICP and mapped out their highest-intent keywords. These are the terms their buyers search right before they're ready to buy.
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From that we built their SEO and AI search strategy.
- On the SEO side, we went after every high-value category term we could own on SERP (starting with BOFU keywords)
- On the AEO side, we reverse-engineered exactly what sources AI models pull from when a buyer types a prompt. Reddit threads, blogs, review sites—every source citing our target keywords. Then we created content across those channels targeting the core keywords/prompts so Default would show up in AI search.
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Content Creation
Content was the engine. Everything we wrote spoke directly to Default's ICP, was in-depth enough to convert, and structured so AI search could pick up the right signals—what Default does well, where it beats the competition, why it wins over a Frankenstack of five disconnected tools.
Some blogs we wrote for Default:
- Qualified Pricing in 2026: Pros, Cons, Features & Hidden Plans
- LeanData vs RingLead: 2026 Review, Comparison, & Alternative
- HubSpot Sequences vs Workflows: When to Use Each (2026)
- SDR to AE Handoff Guide & Best Practices for High-Conversion Sales
- LeanData Integration: The Ultimate Guide to Setup & Use Cases
- What Is Lead Qualification and How It Works: A Complete Guide
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Link Building
We then built links to multiple high-authority SaaS and B2B domains to power up Default's most important pages.
This meant more visibility on Google and more coverage from AI which scrapes those exact pages when answering buyer prompts.
Finally, as Reddit started ranking high in SERP and became one of the most-cited sources in AI search, we doubled down on that channel too.
Since buyers were already in threads comparing inbound routing tools, we got Default into those conversations naturally. We used employee accounts and commented with a value-first approach.
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Results
In a year and a half of working together:
- Organic clicks grew from 300 to over 4,000 per month
- 30% of Default's total pipeline now comes from SEO/AEO
- Over $300K in pipeline generated from organic in a single month alone
- $45K in monthly traffic value, almost entirely from non-branded search
- Default is the top-most cited domain with 2,771 citations in 14 days
- Stan spends a few hours a month on SEO/AEO. The channel runs itself.
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If you're a B2B SaaS struggling to show up on Google and in AI search, we've helped companies like Default add $300K in pipeline in a single month. Feel free to book a free strategy call to find out what we can do for you!
30%
$45K
2,771
What our clients say about us
Stop guessing, and start driving revenue from your SEO channel predictably by targeting key pain points at different stages of your customer journey.
2X
#1.6
"Most SEO agencies aren't even thinking about AI search. They're more scared of it. You guys have done a really good job not just doing the work so we come up in AI search, but showing us why."
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
200%
298%
"The team at Scalerrs we're really early on LLM search. And that was one of the reasons we really wanted to work with them. And since we did, people self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled."
You need to have SEO optimized content, but you also need to have AI optimized content. And that's something that you guys helped me with. I can confidently say and report, hey, we got pipeline coming from SEO or AI search.
"All of our inbound demo requests from organic social came from Reddit. We doubled our pipeline from 740K to 1.5M in one year."
"Our blogs ended up becoming incredibly valuable, not just because they answered the questions our customers had, but because the way we structured them, we were getting picked up in the LLMs."
330%
DR70+
"I love the fact the team doesn’t only focus on traditional metrics like DR and traffic, but actually pays close attention to relevancy and anchor texts. All of our links have been extremely high quality, I’ve never had to reject a backlink which is a first with working a link building agency”
146%
100%
“Scalerrs has been our partner for link building. We're happy to report that our efforts are already showing positive results. We’re enjoying steady growth, higher keyword rankings, and an increase in organic traffic”
DR70+
100%
"The backlinks built lived up to expectations very well as they we’re all built on very reputable SaaS domains with great SEO metrics. The team even managed to built links to trickier pages with product and competitor keyword focuses"
136%
166%
"The results have frankly been quite shocking... the impact made was much quicker than what we expected initially... we couldn't be happier with the partnership"
146%
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“The Scalerrs team is incredibly knowledgeable, professional, and a pleasure to work with. They consistently deliver high-quality articles and are very open to feedback, adjusting their processes to suit our needs as we go.”
146%
"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”
"As an agency, Scalerrs are now an extension of our internal team with great alignment our own internal goals... they’ve greatly helped us with all aspects of SEO including high quality product led content that speaks to our ICP"
40+
100%
Since we are the underdogs in an extremely competitive market, we thought it’d be hard to explain what we do. But they've done a pretty good job. It was surprisingly easier than I expected. I'm very happy with how we are being shown to the market.
330%
180%
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
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"Over the last four months, we were close to doubling our traffic. On the blog side, we're now getting nine or 10x the amount of qualified sign-ups we were getting before. And we're seeing some really good indicators in terms of the quality of leads coming through."
"I can confidently say about 30% of our pipeline comes from SEO/AEO. In the last month we got over $300K in pipeline just from SEO for really no additional work."
"The growth that we've seen in just the four months that we've been using Scalerrs has been, frankly, shocking. We've not only recouped our traffic but we've broached the 50,000 mark."
"The Scalerrs team understand our ICP incredibly well. From link building to organic and AI search, having one team manage everything has made execution simple and consistent."
"With you guys, within two months, we started seeing a lot of different keyword position changes. We were very happy to see that, but also a little bit surprised. We didn't really fully believe the impact you guys could bring."
"The Scalerrs team feels like an extension of our own. Whether it’s a quick question from leadership or a deeper dive into the dashboard, they’re always fast to respond and consistently helpful."
“They really understand the B2B space and what it takes to reach the right customers. That’s made a big difference in how we approach growth.”
"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”
