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Default went from 300 clicks a month to $400K in SEO/AEO pipeline
About Default
Default is an all-in-one inbound revenue orchestration platform that sits atop CRMs to automate the entire lead-to-demo lifecycle.
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Challenge
Default operates in one of the most competitive categories in GTM. Established, well-funded players like Chili Piper and LeanData had years of brand equity and budget. Default was the underdog.
But they were building something different: an all-in-one inbound revenue orchestration platform that replaces the entire Frankenstack of disjointed tools (e.g., Chili Piper for scheduling + LeanData for routing + Clearbit for enrichment + Zapier for connection). And they were growing fast.
Stan, Head of Growth, was running the whole function solo. When we first spoke, he wasn't even sold on SEO as a channel yet. And if he was going to do it, he wanted to try it himself before handing it off to anyone.
Eventually he decided to just trust Scalerrs fully. They started with SEO strategy and content, and as results came in, expanded into AI search optimization and Reddit.
Strategy
We dived into Default's ICP and mapped out their highest-intent keywords. These are the terms their buyers search right before they're ready to buy.
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From that we built their SEO and AI search strategy.
- On the SEO side, we went after every high-value category term we could own on SERP (starting with BOFU keywords)
- On the AEO side, we reverse-engineered exactly what sources AI models pull from when a buyer types a prompt. Reddit threads, blogs, review sites—every source citing our target keywords. Then we created content across those channels targeting the core keywords/prompts so Default would show up in AI search.
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Content Creation
Content was the engine. Everything we wrote spoke directly to Default's ICP, was in-depth enough to convert, and structured so AI search could pick up the right signals—what Default does well, where it beats the competition, why it wins over a Frankenstack of five disconnected tools.
Some blogs we wrote for Default:
- Qualified Pricing in 2026: Pros, Cons, Features & Hidden Plans
- LeanData vs RingLead: 2026 Review, Comparison, & Alternative
- HubSpot Sequences vs Workflows: When to Use Each (2026)
- SDR to AE Handoff Guide & Best Practices for High-Conversion Sales
- LeanData Integration: The Ultimate Guide to Setup & Use Cases
- What Is Lead Qualification and How It Works: A Complete Guide
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Link Building
We then built links to multiple high-authority SaaS and B2B domains to power up Default's most important pages.
This meant more visibility on Google and more coverage from AI which scrapes those exact pages when answering buyer prompts.
Finally, as Reddit started ranking high in SERP and became one of the most-cited sources in AI search, we doubled down on that channel too.
Since buyers were already in threads comparing inbound routing tools, we got Default into those conversations naturally. We used employee accounts and commented with a value-first approach.
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Results
In a year and a half of working together:
- Organic clicks grew from 300 to over 4,000 per month
- 30% of Default's total pipeline now comes from SEO/AEO
- Over $300K in pipeline generated from organic in a single month alone
- $45K in monthly traffic value, almost entirely from non-branded search
- Default is the top-most cited domain with 2,771 citations in 14 days
- Stan spends a few hours a month on SEO/AEO. The channel runs itself.
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If you're a B2B SaaS struggling to show up on Google and in AI search, we've helped companies like Default add $300K in pipeline in a single month. Feel free to book a free strategy call to find out what we can do for you!
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What our clients say about us
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
"We can confidently say about 30% of our pipeline comes from SEO & AEO, which wasn't the fact at all. In the last month, we got over 300K in pipeline from SEO for no additional work, which is crazy. It is compounding month over month. And I'm sure it's going to grow even further."
"We're the highest-cited domain and often rank #1 for comparison queries. We also generated over 4,000 referral visits from AI search."
"We've had a significant increase in AI search traffic and we already knew this was converting well. When we run tests on specific LLMs, we see SEO articles and Reddit threads that you guys worked on being referenced and pulled up in the chat."
”Scalerrs were really early on LLM search, and that was one of the reasons we wanted to work with them. People self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled since we brought them on.”
"Most SEO agencies aren't even thinking about changing for AI search. They're more scared of it. You guys have done a really good job not just doing the work so we come up in AI search engines, but also showing us why we should be doing the work."
"As we started engaging with Scalerrs, we really saw our inbound channel, both in the amount of visits and more importantly the amount of leads and the quality of those leads, go up."
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I think we forget sometimes that you are an agency because you feel very much a part and extension of our team."
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
