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How A No-Code Platform, Innoloft Grew Organic Traffic by 60% in 7 Months
About Innoloft
Innoloft is a German-based company that offers LoftOS, a no-code development platform for creating digital communities, networks, and business portals. Their primary ICPs are NGOs, educational organisations, and public and semi-public organisations.
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Challenge
Innoloft started SEO the way most early-stage startups do: in-house, figuring it out as they went. They built the technical setup and created a few blogs. But after months of effort, the were only ranking for low-traffic keywords with no traction on the high-volume, bottom-of-funnel terms that actually move pipeline.
So, their founder, Florian Feuer started looking for SEO agencies. They needed reached out to Scalerrs. They needed someone who understood B2B SaaS and could hit the ground running on ICP. After evaluating their multiple options, they reached out to Scalerrs.
Strategy
We started where it mattered most: the bottom of the funnel. High-intent, high-volume keywords that Innoloft's buyers were actually searching when evaluating solutions.
From there, we built a content and SEO strategy designed to capture demand at the point of highest intent and structured everything to feed AI search visibility.
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Content
We got up to speed on the ICP fast and wrote content exactly for them: NGOs, educational institutions, public sector organisations.
Some blogs we wrote for Innoloft:
- 2026 Discourse Pricing: Plans, Is It Worth It & More
- 7 Best Web Portal Tools & Software: 2026 Top Platforms Reviewed
- Hivebrite vs. Mighty Networks: Which One is Better in 2026?
- 8 Best Community Website Builders of 2026
- 25+ Community Engagement Activities That Work In 2026
- 12 Best Membership Site Software & Platforms for 2026
Results:
Since working with Scalerrs, Innoloft has seen:
- 60% increase in organic traffic in 7 months
- 735 clicks in a month
- 312K impressions in 28 days
- Blogs showing up in AI overviews
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What our clients say about us
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
"We can confidently say about 30% of our pipeline comes from SEO & AEO, which wasn't the fact at all. In the last month, we got over 300K in pipeline from SEO for no additional work, which is crazy. It is compounding month over month. And I'm sure it's going to grow even further."
"We're the highest-cited domain and often rank #1 for comparison queries. We also generated over 4,000 referral visits from AI search."
"We've had a significant increase in AI search traffic and we already knew this was converting well. When we run tests on specific LLMs, we see SEO articles and Reddit threads that you guys worked on being referenced and pulled up in the chat."
”Scalerrs were really early on LLM search, and that was one of the reasons we wanted to work with them. People self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled since we brought them on.”
"Most SEO agencies aren't even thinking about changing for AI search. They're more scared of it. You guys have done a really good job not just doing the work so we come up in AI search engines, but also showing us why we should be doing the work."
"As we started engaging with Scalerrs, we really saw our inbound channel, both in the amount of visits and more importantly the amount of leads and the quality of those leads, go up."
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I think we forget sometimes that you are an agency because you feel very much a part and extension of our team."
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
