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Lyssna saw a 37.41% increase in organic traffic value in 9 months
About Lyssna:
Lyssna (formerly UsabilityHub) is a user research and usability testing platform designed for, researchers, and product teams to gather fast, actionable feedback. It helps validate designs, improve user experience (UX), and optimize websites through methods like card sorting, tree testing, prototype testing, and surveys.
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Challenge
Their Director of Marketing, Claire knew the exact keywords they wanted to rank for. What they didn't have was a strategic partner who could get them there. That’s when they came to Scalerrs for help.
Strategy
We started with a full audit to understand where things stood and where the gaps were.
From there, we built a focused SEO strategy around the specific keywords Lyssna wanted to rank for.
The approach was straightforward:
- Create content around those target terms
- Build authority through consistent backlinks
- Improve positions over time with ongoing optimisation
Content Creation
Content was the engine. Everything we wrote was built for Lyssna's ICP: researchers, research ops teams, and the product teams evaluating the platform.
We worked closely with their team, took feedback on every piece, and kept refining the output. Over time, the content improved month by month and started performing better in search.
Some blogs we wrote for Lyssna:
- What is a product owner?
- Product design books
- Product development strategy
- Market validation
- Guerrilla usability testing
- What is customer experience (CX) research
Link Building
Backlinks were a key part of the strategy. We focused on delivering consistent, high-quality links that would support Lyssna’s priority pages.
This helped improve rankings for the exact keywords they were targeting.
Results:
Since working with Scalerrs, Lyssna saw:
- 37.41% Increase in Organic Traffic
- 107.6% iIcrease in Impressions
- 68.25% Growth in Traffic Value
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If you're a B2B SaaS with clear SEO goals but struggling to hit them, feel free to book a free strategy call to find out what we can do for you!
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What our clients say about us
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
"We can confidently say about 30% of our pipeline comes from SEO & AEO, which wasn't the fact at all. In the last month, we got over 300K in pipeline from SEO for no additional work, which is crazy. It is compounding month over month. And I'm sure it's going to grow even further."
"We're the highest-cited domain and often rank #1 for comparison queries. We also generated over 4,000 referral visits from AI search."
"We've had a significant increase in AI search traffic and we already knew this was converting well. When we run tests on specific LLMs, we see SEO articles and Reddit threads that you guys worked on being referenced and pulled up in the chat."
”Scalerrs were really early on LLM search, and that was one of the reasons we wanted to work with them. People self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled since we brought them on.”
"Most SEO agencies aren't even thinking about changing for AI search. They're more scared of it. You guys have done a really good job not just doing the work so we come up in AI search engines, but also showing us why we should be doing the work."
"As we started engaging with Scalerrs, we really saw our inbound channel, both in the amount of visits and more importantly the amount of leads and the quality of those leads, go up."
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I think we forget sometimes that you are an agency because you feel very much a part and extension of our team."
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
