Lyssna saw a 37.41% increase in organic traffic value in 9 months

Scalerrs helped Lyssna scale SEO/AEO, create product led content and build backlinks. In a few months of this partnership, their traffic value went from 18,421 to 27,557.

37.41%

Increase in Organic Traffic

107.6%

Increase in Impressions

68.25%

Growth in Traffic Value

"The quality of the blog content that has been produced has been great. The team is really good at taking on our feedback, and the longer we work together, that keeps getting better every month. It's been really good to work with a hands-on, strategic and results-focused agency."

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Claire Brown

Claire Brown

Director of Marketing @Lyssna

Industry

User Research Platform

company size

11 - 50

Location

Australia

Published:
April 14, 2026

Lyssna saw a 37.41% increase in organic traffic value in 9 months

About Lyssna:

Lyssna (formerly UsabilityHub) is a user research and usability testing platform designed for, researchers, and product teams to gather fast, actionable feedback. It helps validate designs, improve user experience (UX), and optimize websites through methods like card sorting, tree testing, prototype testing, and surveys.

Challenge

Their Director of Marketing, Claire knew the exact keywords they wanted to rank for. What they didn't have was a strategic partner who could get them there. That’s when they came to Scalerrs for help.

Strategy

We started with a full audit to understand where things stood and where the gaps were.

From there, we built a focused SEO strategy around the specific keywords Lyssna wanted to rank for.

The approach was straightforward:

  • Create content around those target terms
  • Build authority through consistent backlinks
  • Improve positions over time with ongoing optimisation

Content Creation

Content was the engine. Everything we wrote was built for Lyssna's ICP: researchers, research ops teams, and the product teams evaluating the platform.

We worked closely with their team, took feedback on every piece, and kept refining the output. Over time, the content improved month by month and started performing better in search.

Some blogs we wrote for Lyssna:

Link Building

Backlinks were a key part of the strategy. We focused on delivering consistent, high-quality links that would support Lyssna’s priority pages.

This helped improve rankings for the exact keywords they were targeting.

Results:

Since working with Scalerrs, Lyssna saw:

  • 37.41% Increase in Organic Traffic
  • 107.6% iIcrease in Impressions
  • 68.25% Growth in Traffic Value

If you're a B2B SaaS with clear SEO goals but struggling to hit them, feel free to book a free strategy call to find out what we can do for you!

What our clients say about us

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146%

Increase in Organic Traffic

100%

Relevancy in Domain & Page Level

“Scalerrs has been our partner for link building. We're happy to report that our efforts are already showing positive results. We’re enjoying steady growth, higher keyword rankings, and an increase in organic traffic”

Lyssna -- Link Building

107.6%

Increase in Impressions

100%

Human-written B2B SaaS Content‍

“The Scalerrs team is incredibly knowledgeable, professional, and a pleasure to work with. They consistently deliver high-quality articles and are very open to feedback, adjusting their processes to suit our needs as we go.”

Lyssna -- Content Creation

68.25%

Growth in Traffic Value

37.41%

Increase in Organic Traffic

"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”

Lyssna -- SEO Management

15

New links built in 1 month

1,412 to 6,710

Increase in Organic Traffic

The quality of the links has been great in terms of relevancy to topic, domain authority of the actual website that's linked to us, and the traffic of those blog posts. What you'd expect from a high quality link building agency.

AutoRFP -- Link Building

1,412 to 6,710

Increase in Organic Traffic

2,116

Domain Citations in ChatGPT, Perplexity

"The team at Scalerrs we're really early on LLM search. And that was one of the reasons we really wanted to work with them. And since we did, people self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled."

AutoRFP -- AEO/AI Search

76+

New keywords in position 1-10

3x

Increase in organic search

Our organic search has about 3x since September when we started working with Scalerrs. And it's not just the branded keyword that saw an uptick. Our non-branded keywords high volume keywords have also really grown.

AutoRFP -- SEO Management

DR70+

in average Domain Rating

100%

relevancy in Domain & Page Level

"The backlinks built lived up to expectations very well as they we’re all built on very reputable SaaS domains with great SEO metrics. The team even managed to built links to trickier pages with product and competitor keyword focuses"

Default -- Link Building

136%

increase in Organic SQLs

166%

increase in Organic Traffic

"The results have frankly been quite shocking... the impact made was much quicker than what we expected initially... we couldn't be happier with the partnership"

Korona POS -- SEO Management

330%

increase in Organic Traffic

180%

increase in Organic SQLs

"As an agency, Scalerrs are now an extension of our internal team with great alignment our own internal goals... they’ve greatly helped us with all aspects of SEO including high quality product led content that speaks to our ICP"

Qwilr -- Content Creation

100%

Well-Researched SaaS Content

200%

Increase in Clicks

You took the time to understand our business model, ICP, competitors. And create well-written content. You’ve also brought ideas that made us rethink how how we position ourselves against the competitors. It's been really thoughtful, proactive and very strategic.

Operandio -- Content Creation

40+

articles produced by Quarter

100%

product led B2B SaaS Content

Since we are the underdogs in an extremely competitive market, we thought it’d be hard to explain what we do. But they've done a pretty good job. It was surprisingly easier than I expected. I'm very happy with how we are being shown to the market.

Default -- Content Creation

100%

match of SaaS Websites

166%

increase in Organic Traffic‍

"Scalerrs managed to secure us high quality backlinks on relevant SaaS websites in our vertical which was no easy task - we’re very happy with the metrics of the links built given all links are high DR and with good traffic built on legitimate SaaS companies”

Korona Pos -- Link Building

330%

increase in Organic SEO Traffic

DR70+

average in DR score

"I love the fact the team doesn’t only focus on traditional metrics like DR and traffic, but actually pays close attention to relevancy and anchor texts. All of our links have been extremely high quality, I’ve never had to reject a backlink which is a first with working a link building agency”

Qwilr -- Link Building

400K+

in Pipeline Generated from SEO in Q3

30%

SEO-Attributed Pipeline

We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.

Default -- SEO Management

200%

Increase in Clicks

14.2K

Clicks in 3 Months

We've seen a huge shift in our organic traffic growth. Over the time that we've been working together, it's probably been a 200% uplift in clicks. This is really meaningful because we're positioning ourselves is quite a niche vertical.

Operandio -- SEO Management

30

Blogs wrote in 1 Month

100%

Fluff-Free SaaS Content

"Our blogs ended up becoming incredibly valuable, not just because they answered the questions our customers had, but because the way we structured them, we were getting picked up in the LLMs."

Qrvey -- Content Creation

12

Links Built in 1 Month

400%

Growth in Organic Clicks

"We really needed backlinks to stay at the top of search results. Our CEO keeps our golden keywords in his back pocket and wants to know how they're performing."

Qrvey -- Link Building

400%

Growth in Organic Clicks

$1.5M

Organic Pipeline (2x YoY)

"All of our inbound demo requests from organic social came from Reddit. We doubled our pipeline from 740K to 1.5M in one year."

Qrvey -- Reddit

2X

Organic traffic (12K to 24K)

#1.6

AI Search Rank

"Most SEO agencies aren't even thinking about AI search. They're more scared of it. You guys have done a really good job not just doing the work so we come up in AI search, but showing us why."

TuxCare -- AEO / AI Search

30%

AEO/SEO-Attributed Pipeline

2,771

AI Citations in 14 Days

You need to have SEO optimized content, but you also need to have AI optimized content. And that's something that you guys helped me with. I can confidently say and report, hey, we got pipeline coming from SEO or AI search.

Default -- AEO/AI Search

40+

New blogs added in Q4

100%

Product-led SaaS content

They've been really great at understanding the ICP, generating content that's relevant for them and of course, performs well on AI search and SEO. But end of the day, it converts people to trust our brand, and generates leads for us.

AutoRFP -- Content Creation

#3

in AI Search Brand Visibility

2,116

Domain Citations in ChatGPT, Perplexity

I like how the team approached Reddit. They were really looking to build good content for the community. And now, when an inbound lead comes, they say they heard about us on Reddit.

AutoRFP -- Reddit

200%

Increase in Clicks

14.2K

Clicks in 3 Months

In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I think we forget sometimes that you are an agency because you feel very much a part and extension of our team.

Operandio -- AEO/AI Search

330%

Organic SEO Traffic

180%

Organic SQLs

“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”

Qwilr -- SEO/AEO Management
Trusted by growing B2B SaaS companies
Case Study

"We've seen significant traffic growth and citations in LLMs (3-5x). We're seeing more qualified leads from AI search & SEO than ever. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other AEO agencies I've come across.”

Brendan Connaughton

Brendan Connaughton

Head Of Growth @Qwilr

Case Study

"I can confidently say about 30% of our pipeline comes from AEO/SEO and AI search. In the last month we got over $300K in pipeline just from AEO/SEO for really no additional work."

Stan Rymkiewicz

Stan Rymkiewicz

Head of Growth @Default

Case Study

"With the help of Scalerrs, we got Cited in Google AI Overviews for our most important terms. Seems unreal, especially cause we compete with big players like Square, Shopify, and Lightspeed."

Michael Calberg

Michael Calberg

CMO @Korona POS

Case Study

"The team at Scalerrs we're really early on LLM search. And that was one of the reasons we really wanted to work with them. And since we did, people self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled."

Robert Dickson

Robert Dickson

Demand Gen/RevOps Manager @AutoRFP

Case Study

"Most SEO agencies aren't even thinking about AI search. They're more scared of it. But you guys at Scalerrs have done a really good job not just doing the work so we come up in AI search, but showing us why."

DeShea Witcher

DeShea Witcher

VP of Marketing @TuxCare

Case Study

"Organic and AI search became the #1 and #2 ways people discover Qrvey. Qrvey now ranks #3 in AI search brand visibility, behind only Sisense and Tableau, with ~2,836 mentions across LLMs."

Kerry Pearce

Kerry Pearce

Head of Marketing @Qrvey

Case Study

"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I can confidently recommend you to any SaaS company who wants to show up in AI search"

Adem Hyssoli

Adem Hyssoli

GM of Operations @Operandio

Case Study

"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”

Claire Brown

Claire Brown

Director of Marketing @Lyssna