How Marq Grew Inbound Pipeline 20% and Generated 11,101 AI Citations in 3 Months
Marq expanded their SEO strategy to include AI search. Today, those two channels drive 50% of its total pipeline.
50%
20%
11,101
"Inbound is our largest pipeline channel — it accounts for 50% of our pipeline. As we started engaging with Scalerrs, we really saw our inbound channel, both in the amount of visits and more importantly the amount of leads and the quality of those leads, go up."
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About Marq
Marq is a design and templating platform built for marketing teams. The platform helps marketers create on-brand content at scale through templates and design automation.
Challenge
Marq came to Scalerrs with a specific problem: Reddit.
They needed a vendor to help them engage on Reddit more strategically. Steven Loewy, VP of Marketing, had heard about Scalerrs through a colleague in a CMO network and brought them in to figure out the right approach.
But the Reddit engagement was only the surface problem.
Underneath it was a bigger one. Marq had over 400 blog pages, a significant content asset, but most of it wasn't built for how search works today. Google Core updates had changed what ranks. LLMs had changed where buyers find answers. Unfortunately, Marq's content wasn’t structured for the new search landscape.
They needed a partner who could revise, update, and scale content production while respecting strong editorial standards.
Strategy
We started with Reddit and quickly expanded the scope.
Once it became clear how much runway existed on the inbound side, we built a broader strategy around it: SEO content & AI search optimization.
Since LLMs pull from the same content ranking on Google, every SEO win fed AI search visibility at the same time.
Content Creation
Content quality was non-negotiable.
Marq's team had a very specific editorial style and deep product expertise. Every article had to meet those standards while also performing in search.
We worked closely with the internal team to understand their brand voice, product positioning, and audience.
The feedback process was highly collaborative, allowing us to continuously refine the content until it felt like something the writers at Marq would have written internally.
At the same time, we dramatically increased content production.
This allowed Marq to refresh existing content while publishing new articles that addressed how marketers search today.
As a result, we produced content the team genuinely felt confident putting in front of customers.
AI Search
As AI search became a larger source of software discovery, Mark wanted to ensure the brand appeared consistently when marketers asked product-related questions.
Rather than optimizing only their own website, we focused on improving Marq's visibility across the wider ecosystem AI models rely on: Reddit, third-party listicles, etc.
Today, Marq has over 11,101 AI citations across tracked prompts in just three months.
More importantly, qualified inbound leads increasingly report discovering the company through AI search.
We identified relevant communities where marketers were already discussing templates, creative workflows, and design operations.
We helped Marq participate naturally in those conversations. We answered questions, shared our processes and tried our best to actively participate and provide value.
Results
Since working with Scalerrs, Marq has seen:
- 20% year-over-year growth in inbound pipeline
- 50% of total pipeline now driven by inbound SEO and AI search
- 11,101 AI citations in 3 months
- New content ranking on page 1 within 1-2 weeks of publishing
- Qualified leads arriving directly from ChatGPT and other AI tools
50%
20%
11,101
What our clients say about us
Stop guessing, and start driving revenue from your SEO channel predictably by targeting key pain points at different stages of your customer journey.
60%
312K
We mainly targeted BOFU and captured a high volume of traffic. In the last 7-8 months, we saw a 60% increase in traffic, which is, of course, a great number.
9,000 to 29,000
733%
"We got to 29,000 clicks per month. That's a 3x increase in just 4-5 months. Signups are up 125% year over year. It's an investment that pays off across the funnel."
76+
3x
Our organic search has about 3x since September when we started working with Scalerrs. And it's not just the branded keyword that saw an uptick. Our non-branded keywords high volume keywords have also really grown.
400K+
30%
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
68.25%
37.41%
"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”
136%
166%
"The results have frankly been quite shocking... the impact made was much quicker than what we expected initially... we couldn't be happier with the partnership"
200%
14.2K
We've seen a huge shift in our organic traffic growth. Over the time that we've been working together, it's probably been a 200% uplift in clicks. This is really meaningful because we're positioning ourselves is quite a niche vertical.
330%
180%
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
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"We've seen significant traffic growth and citations in LLMs (3-5x). We're seeing more qualified leads from AI search & SEO than ever. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other AEO agencies I've come across.”
"I can confidently say about 30% of our pipeline comes from AEO/SEO and AI search. In the last month we got over $300K in pipeline just from AEO/SEO for really no additional work."
"With the help of Scalerrs, we got Cited in Google AI Overviews for our most important terms. Seems unreal, especially cause we compete with big players like Square, Shopify, and Lightspeed."
"I like how the team approached Reddit. they were really looking to build good content for the community. And now, when an inbound lead comes, they say they heard about us on Reddit"
"All of our inbound demo requests from organic social come from Reddit. Thanks to Reddit, SEO & AEO, we doubled our pipeline from $740K to $1.5M in 1 year"
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I can confidently recommend you to any SaaS company who wants to show up in AI search"
"We got to 29,000 clicks per month. That's a 3x increase in really just four or five months. Signups are up 125% year over year. It's an investment that pays off across the funnel."
"The quality of the blog content that has been produced has been great. The team is really good at taking on our feedback, and the longer we work together, that keeps getting better every month. It's been really good to work with a hands-on, strategic and results-focused agency."
