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How Marq Increased Inbound Pipeline 20% and Ranked #1 in AI Search Visibility
About Marq
Marq is a design and templating platform built for marketing teams. The platform helps marketers create on-brand content at scale through templates and design automation.
Challenge
Marq came to Scalerrs with a specific problem: Reddit.
They needed a vendor to help them engage on Reddit more strategically. Steven Loewy, VP of Marketing, had heard about Scalerrs through a colleague in a CMO network and brought them in to figure out the right approach.
But as we progressed, our conversations evolved into a bigger one about SEO, AI search, and how software buying is changing.
So we helped them navigate this new AI search landscape and create content that would drive conversions, rank on Google and get cited in AI search.
Strategy
We started with Reddit and quickly expanded the scope.
Once it became clear how much runway existed on the inbound side, we built a broader strategy around it: SEO content & AI search optimization.
Since LLMs pull from the same content ranking on Google, every SEO win fed AI search visibility at the same time.
Content Creation
Content quality was non-negotiable.
Marq's team had a very specific editorial style and deep product expertise. Every article had to meet those standards while also performing in search.
We worked closely with the internal team to understand their brand voice, product positioning, and audience.
The feedback process was highly collaborative, allowing us to continuously refine the content until it felt like something the writers at Marq would have written internally.
At the same time, we dramatically increased content production.
This allowed Marq to refresh existing content while publishing new articles that addressed how marketers search today.
As a result, we produced content the team genuinely felt confident putting in front of customers.
Some blogs we wrote for Marq:
- 5 Best Marketing Asset Management Tools & Software in 2026
- What Is a Brand Portal and Why Your Business Needs One
- 2026 Automate Translation Workflows: Scale Globally With Ease
- 7 best desktop publishing software for enterprise teams (2026)
- 7 Best Microsoft Publisher Alternatives For Enterprise Teams
- Maintaining Brand Integrity at Scale: A Guide for Brand Leaders
AI Search
As AI search became a larger source of software discovery, Mark wanted to ensure the brand appeared consistently when marketers asked product-related questions.
Rather than optimizing only their own website, we focused on improving Marq's visibility across the wider ecosystem AI models rely on: Reddit, third-party listicles, etc.
We identified relevant communities where marketers were already discussing templates, creative workflows, and design operations.
We helped Marq participate naturally in those conversations. We answered questions, shared our processes and tried our best to actively participate and provide value.
Results
Since working with Scalerrs, Marq has seen:
- 20% year-over-year growth in inbound pipeline
- 50% of total pipeline now driven by inbound SEO and AI search
- #1 AI visibility across tracked prompts
- New content ranking on page 1 within 1-2 weeks of publishing
- Qualified leads arriving directly from ChatGPT and other AI tools
More case studies
What our clients say about us
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
"We can confidently say about 30% of our pipeline comes from SEO & AEO, which wasn't the fact at all. In the last month, we got over 300K in pipeline from SEO for no additional work, which is crazy. It is compounding month over month. And I'm sure it's going to grow even further."
"We're the highest-cited domain and often rank #1 for comparison queries. We also generated over 4,000 referral visits from AI search."
"We've had a significant increase in AI search traffic and we already knew this was converting well. When we run tests on specific LLMs, we see SEO articles and Reddit threads that you guys worked on being referenced and pulled up in the chat."
”Scalerrs were really early on LLM search, and that was one of the reasons we wanted to work with them. People self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled since we brought them on.”
"Most SEO agencies aren't even thinking about changing for AI search. They're more scared of it. You guys have done a really good job not just doing the work so we come up in AI search engines, but also showing us why we should be doing the work."
"As we started engaging with Scalerrs, we really saw our inbound channel, both in the amount of visits and more importantly the amount of leads and the quality of those leads, go up."
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I think we forget sometimes that you are an agency because you feel very much a part and extension of our team."
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
