How Milient increased organic search pipeline value by 203%
A combined SEO, AEO, content, and community-led strategy helped Milient more than double blog traffic, increase organic demos, and generate higher-value opportunities from search.
203%
114%
26.8K
“Working with the Scalerrs team has been everything you’d want from an agency. From day one, their strategic input, attention to detail, and clear communication have made them feel like an extension of our own team rather than an external partner.”
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About Milient
Challenge
Milient already had a growing product portfolio and a strong understanding of its market. What it needed was a more consistent organic strategy that could support multiple products, industries and customer profiles.
The team initially brought Scalerrs in to strengthen its SEO strategy and execution.
But the opportunity extended beyond improving rankings. Milient also wanted to:
- Produce better content more consistently
- Increase visibility for commercially relevant searches
- Reach its ideal customers across different stages of research
- Prepare its content for AI search
- Build a presence in the online discussions buyers use when comparing software
Over time, the engagement expanded from SEO into content strategy and production, AEO, and Reddit and community-led content.
Strategy
We started by getting deep into Milient’s products, ideal customer profiles and the markets each solution served.
Milient’s audience covered several different groups, from architecture and engineering firms to IT consultancies and professional services teams. The content could not rely on one generic SEO approach.
From there, we built a strategy around the topics Milient’s buyers were actively researching.
- On the SEO side, we targeted educational, comparison and bottom-of-funnel searches connected to Milient’s products.
- On the content side, we built a more consistent production process across research, writing, optimisation and publishing.
- On the AEO side, we adapted the strategy for the way AI platforms retrieve, interpret and recommend information.
- On Reddit, we expanded Milient’s visibility into the community discussions buyers use when researching problems and comparing tools.
Content Creation
Content was a core part of the engagement.
Everything we produced had to do more than rank. It needed to speak to Milient’s actual customers, explain complex project and resource management topics clearly, and connect those problems back to the right Milient product.
We built content across high-intent comparisons, competitor pricing, software roundups and in-depth educational topics.
Some blogs we wrote for Milient:
- Project Resource Management: Ultimate Guide for 2026
- Kantata Pricing: Real Costs, Plans & Breakdown (2026)
- Resource Leveling vs Resource Smoothing Guide (2026)
- 7 Best Time Tracking Software for Consultants 2026
- Smartsheet vs Teamwork: Which Tool Wins in 2026?
These covered different stages of the customer journey, from people learning how resource management works to buyers actively comparing Milient with other platforms.
AEO
As AI search became a bigger part of how B2B buyers researched software, we expanded Milient’s strategy beyond traditional Google rankings.
We worked on making Milient’s content clearer and easier for both search engines and AI platforms to understand.
That meant producing direct answers, clear product positioning, detailed comparisons and structured explanations around the problems Milient solves.
The goal was to increase the chances of Milient appearing when buyers asked AI tools about project management, resource planning, time tracking and related software categories.
Reddit and Community Content
We also introduced Reddit and community-led content into the engagement.
Buyers do not only research software on company websites. They look through Reddit threads and other community discussions to find candid recommendations, comparisons and real experiences.
Milient’s community strategy focused on increasing its presence in relevant conversations while keeping the content useful and natural to the discussion.
This helped extend Milient’s organic visibility beyond its own website and into the sources influencing both buyers and AI-generated answers.
Results
In more than nine months of working together:
- Organic search pipeline value increased by 203% in H1 2026 compared with H2 2025
- Organic blog traffic increased by 114% year over year
- Milient generated 26.8K organic clicks
- Google Search Console recorded approximately 2.98 million organic impressions
- Ahrefs’ estimated monthly organic traffic value grew from roughly $4.5K to around $10K
Milient generated 92 organic MQLs in H1 2026, compared with 159 during H2 2025. Despite the lower MQL volume, the value of the pipeline generated through organic search increased by 203%.
The result was not simply more website activity. Organic search was contributing substantially more pipeline value to the business.
203%
114%
26.8K
What our clients say about us
Stop guessing, and start driving revenue from your SEO channel predictably by targeting key pain points at different stages of your customer journey.
60%
312K
We mainly targeted BOFU and captured a high volume of traffic. In the last 7-8 months, we saw a 60% increase in traffic, which is, of course, a great number.
9,000 to 29,000
733%
"We got to 29,000 clicks per month. That's a 3x increase in just 4-5 months. Signups are up 125% year over year. It's an investment that pays off across the funnel."
76+
3x
Our organic search has about 3x since September when we started working with Scalerrs. And it's not just the branded keyword that saw an uptick. Our non-branded keywords high volume keywords have also really grown.
400K+
30%
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
68.25%
37.41%
"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”
136%
166%
"The results have frankly been quite shocking... the impact made was much quicker than what we expected initially... we couldn't be happier with the partnership"
200%
14.2K
We've seen a huge shift in our organic traffic growth. Over the time that we've been working together, it's probably been a 200% uplift in clicks. This is really meaningful because we're positioning ourselves is quite a niche vertical.
330%
180%
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
Tasks that connect to everything you do
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“Our blog posts also got featured in AI overviews for our core BOFU keywords. The results are quite promising.”
"Inbound is our largest pipeline channel — it accounts for 50% of our pipeline. As we started engaging with Scalerrs, we really saw our inbound channel, both in the amount of visits and more importantly the amount of leads and the quality of those leads, go up."
"We've seen significant traffic growth and citations in LLMs (3-5x). We're seeing more qualified leads from AI search & SEO than ever. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other AEO agencies I've come across.”
"I can confidently say about 30% of our pipeline comes from AEO/SEO and AI search. In the last month we got over $300K in pipeline just from AEO/SEO for really no additional work."
"We're the highest-cited domain and often rank #1 for comparison queries. We also generated over 4,000 referral visits from AI search."
"With the help of Scalerrs, we got Cited in Google AI Overviews for our most important terms. Seems unreal, especially cause we compete with big players like Square, Shopify, and Lightspeed."
"I like how the team approached Reddit. they were really looking to build good content for the community. And now, when an inbound lead comes, they say they heard about us on Reddit"
"All of our inbound demo requests from organic social come from Reddit. Thanks to Reddit, SEO & AEO, we doubled our pipeline from $740K to $1.5M in 1 year"
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I can confidently recommend you to any SaaS company who wants to show up in AI search"
“Working with the Scalerrs team has been everything you’d want from an agency. From day one, their strategic input, attention to detail, and clear communication have made them feel like an extension of our own team rather than an external partner.”
"We got to 29,000 clicks per month. That's a 3x increase in really just four or five months. Signups are up 125% year over year. It's an investment that pays off across the funnel."
"Scalerrs has been the fastest agency in getting everything the way I wanted to have it. I'm considering you like a business partner, not only an agency. I see that you really do care about my business."
"The quality of the blog content that has been produced has been great. The team is really good at taking on our feedback, and the longer we work together, that keeps getting better every month. It's been really good to work with a hands-on, strategic and results-focused agency."
