How Morgen 3x'd Organic Clicks in 6 Months and Jumped to #3 in AI Search
Morgen had organic traction but no strategy behind it. In 6 months, they went from 9,000 to 29,000 clicks and now, rank #3 in AI visibility against tools with 100x their headcount.
#3
4,316
3x
"We got to 29,000 clicks per month. That's a 3x increase in really just four or five months. Signups are up 125% year over year. It's an investment that pays off across the funnel."
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How Morgen 3x'd Organic Clicks in 6 Months and Jumped to #3 in AI Search
About Morgen
Morgen is a daily planner that prioritizes your most important to-dos, events, and projects in one app.
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Challenge
When Jim Hartung joined Morgen as Head of Growth in October 2025, two channels were already showing signs of life: SEO and YouTube. But neither had a real strategy behind them.
That’s when Jim reached out to Scalerrs.
Strategy
SEO and YouTube were the starting point, but we built a 360 organic strategy from the ground up: AI search, SEO, YouTube, Reddit, and link building.
- On the SEO side, we went after golden keywords their highest LTV, lowest churn customers search for
- On AEO, we created content for every channel AI cites (more on that below)
- On YouTube, we identified the exact comparative and educational content formats that would rank, get cited in AI search, and drive signups
- On Reddit, we joined the conversations their buyers were already having
- On link building, we powered up key pages that needed a push to break through
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AI Search
We backtraced every source AI pulls content from: Reddit, YouTube, SEO blogs. And created content for these channels.
The content surfaces AI pulls from and the content ranking on Google are the same. So every SEO win fed AI search at the same time.
As a result, we saw a significant increase in AI search traffic, with signups following directly. Jim started having conversations with users who found Morgan through ChatGPT, Perplexity, and other AI tools.
When they ran tests across LLMs to see what was being pulled up, they found Scalerrs-written SEO articles and Reddit threads being cited and referenced in the responses.
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Content
Morgan already had an internal team member on content. We came in alongside them, understood their brand voice, guidelines, tone and got up to speed fast.
From there, execution ran itself. Jim didn't need to check in. The content was rolling, on time, on brief, and built to hit what LLMs look for: comparison formats, depth, real answers.
Some blogs we wrote for Morgan:
- Best AI Project Management Tools: 6 Tested & Reviewed
- 9 Aesthetic Calendar Apps to Schedule Your Day in 2026
- Motion vs Todoist: Best Productivity App? (2026)
- TickTick vs ClickUp: Which Task App Is Best? (2026)
- Fantastical pricing (2026): Pros, Cons & Examples
- Sunsama Pricing (2026): Is It Worth It for You?
YouTube
YouTube wasn't a standalone play. Every video we recommended was tied to the same golden keywords driving SEO and Reddit, so Morgan was covering the same topic across multiple content surfaces that AI search pulls from.
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With a PLG motion, buyers research before they ever sign up. They're in threads, comparing tools, asking for recommendations. We got Morgan into those conversations with a value-first appraoch. Every comment helped the readers and there was no hard selling.
We got more Google visibility as Reddit threads ranked higher, and more AI search citations as LLMs pulled from those same threads.
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Link Building
Link building wasn't in the original scope. But we made the case and Jim gave it a shot.
Soon, articles that had been live for a year, pulling 5-10 clicks a day, jumped to 100+ clicks a day after adding three or four targeted backlinks. As Jim said, “the before and after was clear every single time.”
Key Metrics
Since working with Scalerrs, Morgen saw:
- 4,316 AI citations in 30 days
- 4,463 monthly traffic in Dec 2025 to 31,490 in April 2026
- Monthly traffic value grew from $3K to $25K in Google ad spend equivalent
- Organic clicks grew from 9,000 to 29,000 per month
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#3
4,316
3x
What our clients say about us
Stop guessing, and start driving revenue from your SEO channel predictably by targeting key pain points at different stages of your customer journey.
60%
312K
We mainly targeted BOFU and captured a high volume of traffic. In the last 7-8 months, we saw a 60% increase in traffic, which is, of course, a great number.
68.25%
37.41%
"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”
76+
3x
Our organic search has about 3x since September when we started working with Scalerrs. And it's not just the branded keyword that saw an uptick. Our non-branded keywords high volume keywords have also really grown.
136%
166%
"The results have frankly been quite shocking... the impact made was much quicker than what we expected initially... we couldn't be happier with the partnership"
400K+
30%
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
200%
14.2K
We've seen a huge shift in our organic traffic growth. Over the time that we've been working together, it's probably been a 200% uplift in clicks. This is really meaningful because we're positioning ourselves is quite a niche vertical.
330%
180%
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
Tasks that connect to everything you do
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"We've seen significant traffic growth and citations in LLMs (3-5x). We're seeing more qualified leads from AI search & SEO than ever. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other AEO agencies I've come across.”
"I can confidently say about 30% of our pipeline comes from AEO/SEO and AI search. In the last month we got over $300K in pipeline just from AEO/SEO for really no additional work."
"With the help of Scalerrs, we got Cited in Google AI Overviews for our most important terms. Seems unreal, especially cause we compete with big players like Square, Shopify, and Lightspeed."
"The team at Scalerrs we're really early on LLM search. And that was one of the reasons we really wanted to work with them. And since we did, people self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled."
"Most SEO agencies aren't even thinking about AI search. They're more scared of it. But you guys at Scalerrs have done a really good job not just doing the work so we come up in AI search, but showing us why."
"Organic and AI search became the #1 and #2 ways people discover Qrvey. Qrvey now ranks #3 in AI search brand visibility, behind only Sisense and Tableau, with ~2,836 mentions across LLMs."
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I can confidently recommend you to any SaaS company who wants to show up in AI search"
"We got to 29,000 clicks per month. That's a 3x increase in really just four or five months. Signups are up 125% year over year. It's an investment that pays off across the funnel."
