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How Morgen 3x'd Organic Clicks in 6 Months and Jumped to #3 in AI Search
About Morgen
Morgen is a daily planner that prioritizes your most important to-dos, events, and projects in one app.
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Challenge
When Jim Hartung joined Morgen as Head of Growth in October 2025, two channels were already showing signs of life: SEO and YouTube. But neither had a real strategy behind them.
That’s when Jim reached out to Scalerrs.
Strategy
SEO and YouTube were the starting point, but we built a 360 organic strategy from the ground up: AI search, SEO, YouTube, Reddit, and link building.
- On the SEO side, we went after golden keywords their highest LTV, lowest churn customers search for
- On AEO, we created content for every channel AI cites (more on that below)
- On YouTube, we identified the exact comparative and educational content formats that would rank, get cited in AI search, and drive signups
- On Reddit, we joined the conversations their buyers were already having
- On link building, we powered up key pages that needed a push to break through
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AI Search
We backtraced every source AI pulls content from: Reddit, YouTube, SEO blogs. And created content for these channels.
The content surfaces AI pulls from and the content ranking on Google are the same. So every SEO win fed AI search at the same time.
As a result, we saw a significant increase in AI search traffic, with signups following directly. Jim started having conversations with users who found Morgan through ChatGPT, Perplexity, and other AI tools.
When they ran tests across LLMs to see what was being pulled up, they found Scalerrs-written SEO articles and Reddit threads being cited and referenced in the responses.
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Content
Morgan already had an internal team member on content. We came in alongside them, understood their brand voice, guidelines, tone and got up to speed fast.
From there, execution ran itself. Jim didn't need to check in. The content was rolling, on time, on brief, and built to hit what LLMs look for: comparison formats, depth, real answers.
Some blogs we wrote for Morgan:
- Best AI Project Management Tools: 6 Tested & Reviewed
- 9 Aesthetic Calendar Apps to Schedule Your Day in 2026
- Motion vs Todoist: Best Productivity App? (2026)
- TickTick vs ClickUp: Which Task App Is Best? (2026)
- Fantastical pricing (2026): Pros, Cons & Examples
- Sunsama Pricing (2026): Is It Worth It for You?
YouTube
YouTube wasn't a standalone play. Every video we recommended was tied to the same golden keywords driving SEO and Reddit, so Morgan was covering the same topic across multiple content surfaces that AI search pulls from.
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With a PLG motion, buyers research before they ever sign up. They're in threads, comparing tools, asking for recommendations. We got Morgan into those conversations with a value-first appraoch. Every comment helped the readers and there was no hard selling.
We got more Google visibility as Reddit threads ranked higher, and more AI search citations as LLMs pulled from those same threads.
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Link Building
Link building wasn't in the original scope. But we made the case and Jim gave it a shot.
Soon, articles that had been live for a year, pulling 5-10 clicks a day, jumped to 100+ clicks a day after adding three or four targeted backlinks. As Jim said, “the before and after was clear every single time.”
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Key Metrics
Since working with Scalerrs, Morgen saw:
- 4,316 AI citations in 30 days
- 4,463 monthly traffic in Dec 2025 to 31,490 in April 2026
- Monthly traffic value grew from $3K to $25K in Google ad spend equivalent
- Organic clicks grew from 9,000 to 29,000 per month
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More case studies
What our clients say about us
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
"We can confidently say about 30% of our pipeline comes from SEO & AEO, which wasn't the fact at all. In the last month, we got over 300K in pipeline from SEO for no additional work, which is crazy. It is compounding month over month. And I'm sure it's going to grow even further."
"We're the highest-cited domain and often rank #1 for comparison queries. We also generated over 4,000 referral visits from AI search."
"We've had a significant increase in AI search traffic and we already knew this was converting well. When we run tests on specific LLMs, we see SEO articles and Reddit threads that you guys worked on being referenced and pulled up in the chat."
”Scalerrs were really early on LLM search, and that was one of the reasons we wanted to work with them. People self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled since we brought them on.”
"Most SEO agencies aren't even thinking about changing for AI search. They're more scared of it. You guys have done a really good job not just doing the work so we come up in AI search engines, but also showing us why we should be doing the work."
"As we started engaging with Scalerrs, we really saw our inbound channel, both in the amount of visits and more importantly the amount of leads and the quality of those leads, go up."
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I think we forget sometimes that you are an agency because you feel very much a part and extension of our team."
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
