[ book a demo ]
[ book a demo ]
Book a 30-minute demo with the Scalerrs team
Book a 30-minute demo with the Scalerrs team. We’ll uncover any growth opportunities you have.
Onymos is a B2B SaaS company operating in the clinical laboratory space, primarily serving labs in the US.
Onymos came to us with a clear goal: grow website traffic within four to six months and make SEO and AI search stronger lead generation channels.
But clinical laboratory software is a niche market. On top of understanding the product and ICP, we needed to understand how US clinical labs operate and the wider healthcare environment they sit within.
Jamie was also managing a lot of the marketing function himself. He needed a team that could get up to speed quickly, build the strategy and run with it.
We started with SEO strategy and content creation, then expanded the programme across AI search and Reddit.
We started by learning Onymos’ ICP, product and market in detail.
That included auditing existing content, identifying gaps and mapping the searches most closely connected to the problems Onymos solves.
The strategy went beyond traditional keyword research. We looked at:
This gave Onymos a much clearer direction for content creation, particularly in a space where there are countless competing SEO frameworks and recommendations. The client specifically highlighted the clarity of the strategy around both keywords and the type of content that currently performs in search.
Content was the main growth engine.
Everything we wrote had to work for a very specific ICP while still being useful enough to compete in search. We targeted both educational searches and high-intent software categories that Onymos' buyers were actively researching.
Jamie put it well:
You guys had a very clear strategy around not just the keywords, but the kind of content that does rank today.
Some blogs we wrote for Onymos:
And the content quickly became a major source of organic growth.
Other blog pages around AI lab tools, lab automation software, lab management software and revenue cycle management also became some of the site's highest-clicked organic pages.
Onymos was effectively starting from zero when it came to tracked AI search visibility.
We started monitoring relevant prompts and added PromptWatch to the reporting stack as the programme developed.
But we didn't just track the numbers. We kept changing the content itself based on what we were seeing, including how pages were structured and where Onymos was positioned within the article.
Within a few months, Onymos was consistently appearing for relevant searches across:
We also created content for Reddit as part of the wider search programme.
The goal was to get Onymos visibility outside of its own website and into relevant third-party discussions, particularly as Reddit became increasingly important across both traditional search and AI search.
In around five months of working together:
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
"We can confidently say about 30% of our pipeline comes from SEO & AEO, which wasn't the fact at all. In the last month, we got over 300K in pipeline from SEO for no additional work, which is crazy. It is compounding month over month. And I'm sure it's going to grow even further."
"We're the highest-cited domain and often rank #1 for comparison queries. We also generated over 4,000 referral visits from AI search."
"We've had a significant increase in AI search traffic and we already knew this was converting well. When we run tests on specific LLMs, we see SEO articles and Reddit threads that you guys worked on being referenced and pulled up in the chat."
”Scalerrs were really early on LLM search, and that was one of the reasons we wanted to work with them. People self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled since we brought them on.”
"Most SEO agencies aren't even thinking about changing for AI search. They're more scared of it. You guys have done a really good job not just doing the work so we come up in AI search engines, but also showing us why we should be doing the work."
"As we started engaging with Scalerrs, we really saw our inbound channel, both in the amount of visits and more importantly the amount of leads and the quality of those leads, go up."
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I think we forget sometimes that you are an agency because you feel very much a part and extension of our team."
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
%20Link%20Building.svg)
%203rd-Party%20Listicles.svg)
%20Reddit.svg)
%20Youtube.svg)
