Onymos grew organic impressions by 327% in 5 months
Onymos wanted to turn SEO and AI search into meaningful lead generation channels. Five months later, organic traffic had roughly tripled and the brand was consistently showing up across ChatGPT, Gemini and Claude.
54%
327%
3x
“You guys got up to speed really quickly. Very quickly, I felt like you knew what you were talking about and could write about it intelligently, thoughtfully.”
Book A Demo
We'll audit your brand together and give you a growth plan to win the new landscape of search together.
About Onymos
Onymos is a B2B SaaS company operating in the clinical laboratory space, primarily serving labs in the US.
Challenge
Onymos came to us with a clear goal: grow website traffic within four to six months and make SEO and AI search stronger lead generation channels.
But clinical laboratory software is a niche market. On top of understanding the product and ICP, we needed to understand how US clinical labs operate and the wider healthcare environment they sit within.
Jamie was also managing a lot of the marketing function himself. He needed a team that could get up to speed quickly, build the strategy and run with it.
We started with SEO strategy and content creation, then expanded the programme across AI search and Reddit.
Strategy
We started by learning Onymos’ ICP, product and market in detail.
That included auditing existing content, identifying gaps and mapping the searches most closely connected to the problems Onymos solves.
The strategy went beyond traditional keyword research. We looked at:
- What type of content was already ranking
- The intent behind each query
- How closely each topic mapped to an Onymos buyer
- Where Onymos should be positioned within the content
- How the structure needed to evolve for AI search
This gave Onymos a much clearer direction for content creation, particularly in a space where there are countless competing SEO frameworks and recommendations. The client specifically highlighted the clarity of the strategy around both keywords and the type of content that currently performs in search.
Content Creation
Content was the main growth engine.
Everything we wrote had to work for a very specific ICP while still being useful enough to compete in search. We targeted both educational searches and high-intent software categories that Onymos' buyers were actively researching.
Jamie put it well:
“You guys had a very clear strategy around not just the keywords, but the kind of content that does rank today.”
Some blogs we wrote for Onymos:
- Build or Buy Intelligent Document Processing?
- IDP vs OCR
- Revenue Cycle Management Software
- Best LIMS Software
- Healthcare Document Management Systems
And the content quickly became a major source of organic growth.
Other blog pages around AI lab tools, lab automation software, lab management software and revenue cycle management also became some of the site's highest-clicked organic pages.
AI Search
Onymos was effectively starting from zero when it came to tracked AI search visibility.
We started monitoring relevant prompts and added PromptWatch to the reporting stack as the programme developed.
But we didn't just track the numbers. We kept changing the content itself based on what we were seeing, including how pages were structured and where Onymos was positioned within the article.
Within a few months, Onymos was consistently appearing for relevant searches across:
- ChatGPT
- Gemini
- Claude
We also created content for Reddit as part of the wider search programme.
The goal was to get Onymos visibility outside of its own website and into relevant third-party discussions, particularly as Reddit became increasingly important across both traditional search and AI search.
Results
In around five months of working together:
- Organic clicks increased by 54%
- Organic impressions increased by 327%
- Search Console recorded 1.5K clicks and 664K impressions
- Organic traffic grew by approximately 3x
- Traffic grew from a few hundred visits to almost 1,000
- Onymos began appearing consistently across ChatGPT, Gemini and Claude
- Newly published content became a major contributor to the site's organic search performance
54%
327%
3x
What our clients say about us
Stop guessing, and start driving revenue from your SEO channel predictably by targeting key pain points at different stages of your customer journey.
60%
312K
We mainly targeted BOFU and captured a high volume of traffic. In the last 7-8 months, we saw a 60% increase in traffic, which is, of course, a great number.
9,000 to 29,000
733%
"We got to 29,000 clicks per month. That's a 3x increase in just 4-5 months. Signups are up 125% year over year. It's an investment that pays off across the funnel."
76+
3x
Our organic search has about 3x since September when we started working with Scalerrs. And it's not just the branded keyword that saw an uptick. Our non-branded keywords high volume keywords have also really grown.
400K+
30%
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
68.25%
37.41%
"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”
136%
166%
"The results have frankly been quite shocking... the impact made was much quicker than what we expected initially... we couldn't be happier with the partnership"
200%
14.2K
We've seen a huge shift in our organic traffic growth. Over the time that we've been working together, it's probably been a 200% uplift in clicks. This is really meaningful because we're positioning ourselves is quite a niche vertical.
330%
180%
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
Tasks that connect to everything you do
Lorem ipsum dolor sit amet consectetur. Nunc id vitae nisl condimentum quam semper lacus. Magna sagittis nunc sit.
“Our blog posts also got featured in AI overviews for our core BOFU keywords. The results are quite promising.”
"Inbound is our largest pipeline channel — it accounts for 50% of our pipeline. As we started engaging with Scalerrs, we really saw our inbound channel, both in the amount of visits and more importantly the amount of leads and the quality of those leads, go up."
"We've seen significant traffic growth and citations in LLMs (3-5x). We're seeing more qualified leads from AI search & SEO than ever. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other AEO agencies I've come across.”
"I can confidently say about 30% of our pipeline comes from AEO/SEO and AI search. In the last month we got over $300K in pipeline just from AEO/SEO for really no additional work."
"We're the highest-cited domain and often rank #1 for comparison queries. We also generated over 4,000 referral visits from AI search."
"With the help of Scalerrs, we got Cited in Google AI Overviews for our most important terms. Seems unreal, especially cause we compete with big players like Square, Shopify, and Lightspeed."
"I like how the team approached Reddit. they were really looking to build good content for the community. And now, when an inbound lead comes, they say they heard about us on Reddit"
"All of our inbound demo requests from organic social come from Reddit. Thanks to Reddit, SEO & AEO, we doubled our pipeline from $740K to $1.5M in 1 year"
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I can confidently recommend you to any SaaS company who wants to show up in AI search"
“Working with the Scalerrs team has been everything you’d want from an agency. From day one, their strategic input, attention to detail, and clear communication have made them feel like an extension of our own team rather than an external partner.”
"We got to 29,000 clicks per month. That's a 3x increase in really just four or five months. Signups are up 125% year over year. It's an investment that pays off across the funnel."
"Scalerrs has been the fastest agency in getting everything the way I wanted to have it. I'm considering you like a business partner, not only an agency. I see that you really do care about my business."
"The quality of the blog content that has been produced has been great. The team is really good at taking on our feedback, and the longer we work together, that keeps getting better every month. It's been really good to work with a hands-on, strategic and results-focused agency."
