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Operandio is a B2B SaaS platform helping franchise and multi-site businesses manage operations, compliance, and training as they grow.
They work across industries like hospitality, QSR, and service franchises, and operate globally across Australia, New Zealand, North America, and expanding into the UK.
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Operandio operates in a niche vertical, but their buyers aren’t limited to one market.
They work across varied industries like hospitality, QSR, and franchise businesses, which means their customers search in very different ways depending on their context.
That made it difficult to figure out the right terms that were specific enough to bring in meaningful traffic as well as broad enough to capture the full market.
At the same time, search behaviour was starting to shift. Google was still a key channel, but more buyers were beginning to discover tools through AI search as well.
Operandio needed to build visibility across both.
That’s when Adem Hyssoli, GM of Operations at Operandio, brought Scalerrs on board in 2024 to help build out their organic strategy.
We started by getting deep on Operandio's buyers — operators managing compliance and training across multiple sites. For a platform this horizontal, generic keyword targeting doesn't work. Every piece of the strategy had to be tied to a specific market and a specific buyer problem.
From that foundation, we built an SEO and AEO strategy.
In the beginning, the focus was on Google. So we identified the right keywords across Operandio’s core markets and built visibility there.
But as search behaviour started to shift, we layered in AI visibility so Operandio could show up in platforms like ChatGPT, Claude, and Perplexity as well.
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Operandio's buyers are operations leaders who know their industry well and have no patience for surface-level content.
So, we built in-depth content around the exact problems they face: how to standardise operations, manage teams at scale, and stay compliant across sites.
We also mapped how competitors position themselves in each market, and used that to sharpen how Operandio shows up.
In fact, Adam mentioned that some of those ideas fed back into how Operandio thinks about their own positioning: which markets to prioritise, how to show up against specific competitors, etc.
Some blogs we wrote for Operandio:
Every piece of content we wrote was optimized for Google as well as AI search. We structured content clearly, covered topics in depth, and made sure Operandio’s positioning was easy for AI models to pick up and represent correctly.
As a result, we started seeing a clear increase in AI search referrals over the last 6 months. Now, inbound inquiries are coming in from both organic search and AI search.
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After over two years of working together:
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If you're a B2B SaaS struggling to show up on Google and in AI search, we've helped companies like Operandio grow organic traffic by 200% in 2 years. Feel free to book a free strategy call to find out what we can do for you!
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
"We can confidently say about 30% of our pipeline comes from SEO & AEO, which wasn't the fact at all. In the last month, we got over 300K in pipeline from SEO for no additional work, which is crazy. It is compounding month over month. And I'm sure it's going to grow even further."
"We're the highest-cited domain and often rank #1 for comparison queries. We also generated over 4,000 referral visits from AI search."
"We've had a significant increase in AI search traffic and we already knew this was converting well. When we run tests on specific LLMs, we see SEO articles and Reddit threads that you guys worked on being referenced and pulled up in the chat."
”Scalerrs were really early on LLM search, and that was one of the reasons we wanted to work with them. People self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled since we brought them on.”
"Most SEO agencies aren't even thinking about changing for AI search. They're more scared of it. You guys have done a really good job not just doing the work so we come up in AI search engines, but also showing us why we should be doing the work."
"As we started engaging with Scalerrs, we really saw our inbound channel, both in the amount of visits and more importantly the amount of leads and the quality of those leads, go up."
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I think we forget sometimes that you are an agency because you feel very much a part and extension of our team."
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
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