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Qwilr 10x'd qualified sign-ups and doubled SEO traffic in 4 months
About Qwilr
Qwilr is a modern sales proposal solution used by thousands of teams around the world.
Challenge
Brendan, Head of Growth Marketing, had been in the role for three to four months when he started looking for external SEO support. Qwilr was already seeing some results from SEO, but they wanted to scale up. They had a new view on what their SEO strategy needed to look like, but didn't have someone in the details across what other SaaS companies were doing when it comes to SEO.
There was also a lot of existing content sitting in technical debt. The foundation needed work before they could scale.
How They Found Scalerrs
There was a natural fit between how Qwilr was thinking about SEO growth and how Scalerrs operates. The engagement started with an SEO strategy and has since expanded into link building, content workflow management, and technical opportunity identification.
Qwilr has been working with Scalerrs for 12 months.
Strategy
We dived into Qwilr's ICP and mapped out their highest-intent keywords. From that, we built a strategy focused on the terms that mattered most for pipeline, not just traffic.
SEO
The first few months were focused purely on strategy. Qwilr had a lot of content in technical debt, so before scaling anything, there was a significant amount of pruning and restructuring to get things in a good place.
From there, we mapped out Qwilr's highest-intent keywords, narrowed down on their ICP, and built a strategy around the terms that mattered most for pipeline. Brandon noted that alignment on ICP and keyword priorities happened quickly, which isn't always the case with agency partners.
Content
Content was restructured around Qwilr's ICP and the terms their buyers search during the buying process. The blog became a direct contributor to qualified sign-ups, not just a traffic channel.
Articles we wrote for Qwilr:
Link Building
Once the SEO foundation was in place, we brought in link building to scale up the effort. We used an ABC link building approach, which is common and effective for SaaS brands, to power up Qwilr's most important pages and increase their visibility on Google. We also maximized their presence in third-party listicles.
Results
In 12 months:
- Close to 2x traffic growth in 4 months
- 9-10x qualified sign-ups from the blog
- Improved quality of leads coming through organic
Qwilr scaled from a solid SEO base to 2x traffic and 10x qualified blog sign-ups, with leads that actually convert. If you're sitting on content that isn't pulling its weight, we've probably seen your situation before. Let's talk - book a call with Scalerrs.
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What our clients say about us
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
"We can confidently say about 30% of our pipeline comes from SEO & AEO, which wasn't the fact at all. In the last month, we got over 300K in pipeline from SEO for no additional work, which is crazy. It is compounding month over month. And I'm sure it's going to grow even further."
"We're the highest-cited domain and often rank #1 for comparison queries. We also generated over 4,000 referral visits from AI search."
"We've had a significant increase in AI search traffic and we already knew this was converting well. When we run tests on specific LLMs, we see SEO articles and Reddit threads that you guys worked on being referenced and pulled up in the chat."
”Scalerrs were really early on LLM search, and that was one of the reasons we wanted to work with them. People self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled since we brought them on.”
"Most SEO agencies aren't even thinking about changing for AI search. They're more scared of it. You guys have done a really good job not just doing the work so we come up in AI search engines, but also showing us why we should be doing the work."
"As we started engaging with Scalerrs, we really saw our inbound channel, both in the amount of visits and more importantly the amount of leads and the quality of those leads, go up."
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I think we forget sometimes that you are an agency because you feel very much a part and extension of our team."
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
