Qwilr 10x'd qualified sign-ups and doubled traffic in 4 months
Content was in technical debt and SEO needed structure. 12 months later, 2x traffic and 10x qualified blog sign-ups.
10x
180%
2x
"Over the last four months, we were close to doubling our traffic. On the blog side, we're now getting nine or 10x the amount of qualified sign-ups we were getting before. And we're seeing some really good indicators in terms of the quality of leads coming through."
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Qwilr 10x'd qualified sign-ups and doubled traffic in 4 months
About Qwilr
Qwilr is a modern sales proposal solution used by thousands of teams around the world.
Challenge
Brendan, Head of Growth Marketing, had been in the role for three to four months when he started looking for external SEO support. Qwilr was already seeing some results from SEO, but they wanted to scale up. They had a new view on what their SEO strategy needed to look like, but didn't have someone in the details across what other SaaS companies were doing when it comes to SEO.
There was also a lot of existing content sitting in technical debt. The foundation needed work before they could scale.
How They Found Scalerrs
There was a natural fit between how Qwilr was thinking about SEO growth and how Scalerrs operates. The engagement started with an SEO strategy and has since expanded into link building, content workflow management, and technical opportunity identification.
Qwilr has been working with Scalerrs for 12 months.
Strategy
We dived into Qwilr's ICP and mapped out their highest-intent keywords. From that, we built a strategy focused on the terms that mattered most for pipeline, not just traffic.
SEO
The first few months were focused purely on strategy. Qwilr had a lot of content in technical debt, so before scaling anything, there was a significant amount of pruning and restructuring to get things in a good place.
From there, we mapped out Qwilr's highest-intent keywords, narrowed down on their ICP, and built a strategy around the terms that mattered most for pipeline. Brandon noted that alignment on ICP and keyword priorities happened quickly, which isn't always the case with agency partners.
Content
Content was restructured around Qwilr's ICP and the terms their buyers search during the buying process. The blog became a direct contributor to qualified sign-ups, not just a traffic channel.
Articles we wrote for Qwilr:
Link Building
Once the SEO foundation was in place, we brought in link building to scale up the effort. We used an ABC link building approach, which is common and effective for SaaS brands, to power up Qwilr's most important pages and increase their visibility on Google. We also maximized their presence in third-party listicles.
Results
In 12 months:
- Close to 2x traffic growth in 4 months
- 9-10x qualified sign-ups from the blog
- Improved quality of leads coming through organic
Qwilr scaled from a solid SEO base to 2x traffic and 10x qualified blog sign-ups, with leads that actually convert. If you're sitting on content that isn't pulling its weight, we've probably seen your situation before. Let's talk - book a call with Scalerrs.
10x
180%
2x
What our clients say about us
Stop guessing, and start driving revenue from your SEO channel predictably by targeting key pain points at different stages of your customer journey.
2X
#1.6
"Most SEO agencies aren't even thinking about AI search. They're more scared of it. You guys have done a really good job not just doing the work so we come up in AI search, but showing us why."
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
200%
298%
"The team at Scalerrs we're really early on LLM search. And that was one of the reasons we really wanted to work with them. And since we did, people self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled."
You need to have SEO optimized content, but you also need to have AI optimized content. And that's something that you guys helped me with. I can confidently say and report, hey, we got pipeline coming from SEO or AI search.
"All of our inbound demo requests from organic social came from Reddit. We doubled our pipeline from 740K to 1.5M in one year."
"Our blogs ended up becoming incredibly valuable, not just because they answered the questions our customers had, but because the way we structured them, we were getting picked up in the LLMs."
330%
DR70+
"I love the fact the team doesn’t only focus on traditional metrics like DR and traffic, but actually pays close attention to relevancy and anchor texts. All of our links have been extremely high quality, I’ve never had to reject a backlink which is a first with working a link building agency”
146%
100%
“Scalerrs has been our partner for link building. We're happy to report that our efforts are already showing positive results. We’re enjoying steady growth, higher keyword rankings, and an increase in organic traffic”
DR70+
100%
"The backlinks built lived up to expectations very well as they we’re all built on very reputable SaaS domains with great SEO metrics. The team even managed to built links to trickier pages with product and competitor keyword focuses"
136%
166%
"The results have frankly been quite shocking... the impact made was much quicker than what we expected initially... we couldn't be happier with the partnership"
146%
100%
“The Scalerrs team is incredibly knowledgeable, professional, and a pleasure to work with. They consistently deliver high-quality articles and are very open to feedback, adjusting their processes to suit our needs as we go.”
146%
"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”
"As an agency, Scalerrs are now an extension of our internal team with great alignment our own internal goals... they’ve greatly helped us with all aspects of SEO including high quality product led content that speaks to our ICP"
40+
100%
Since we are the underdogs in an extremely competitive market, we thought it’d be hard to explain what we do. But they've done a pretty good job. It was surprisingly easier than I expected. I'm very happy with how we are being shown to the market.
330%
180%
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
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"Over the last four months, we were close to doubling our traffic. On the blog side, we're now getting nine or 10x the amount of qualified sign-ups we were getting before. And we're seeing some really good indicators in terms of the quality of leads coming through."
"I can confidently say about 30% of our pipeline comes from SEO/AEO. In the last month we got over $300K in pipeline just from SEO for really no additional work."
"The growth that we've seen in just the four months that we've been using Scalerrs has been, frankly, shocking. We've not only recouped our traffic but we've broached the 50,000 mark."
"The Scalerrs team understand our ICP incredibly well. From link building to organic and AI search, having one team manage everything has made execution simple and consistent."
"With you guys, within two months, we started seeing a lot of different keyword position changes. We were very happy to see that, but also a little bit surprised. We didn't really fully believe the impact you guys could bring."
"The Scalerrs team feels like an extension of our own. Whether it’s a quick question from leadership or a deeper dive into the dashboard, they’re always fast to respond and consistently helpful."
“They really understand the B2B space and what it takes to reach the right customers. That’s made a big difference in how we approach growth.”
"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”
