How TuxCare Doubled Traffic and Dominated AI Search in Months
A quick breakdown of the strategy that helped TuxCare dominate Google and become the most visible brand in AI search in their category.
2x
#1.6
334
"Most SEO agencies aren't even thinking about AI search. They're more scared of it. But you guys at Scalerrs have done a really good job not just doing the work so we come up in AI search, but showing us why."
Book A Demo
We'll audit your brand together and give you a growth plan to win the new landscape of search together.
About TuxCare
TuxCare secures open source software. They focus on Linux, open source frameworks, and languages, patching vulnerabilities quickly so their customers don't have to.
Challenge
TuxCare had a 10-person marketing team producing a lot of content across blog posts, videos, and social media. But as the content library grew, there was an opportunity to bring more structure to its SEO strategy. DeShea Witcher, VP of Marketing, wanted to make better use of the content the team was already producing and build a clearer process around what topics to target, how to create content for it to rank, and what was actually driving results.
How They Found Scalerrs
Scalerrs reached out directly. DeShea had a dozen SEO companies in his inbox at any given time, so the bar was high. What set Scalerrs apart was the clarity: a specific plan for what would be done, why, and what the expected outcomes would be. That earned trust from the start.
Strategy
We dived into TuxCare's ICP and mapped out their highest-intent keywords. TuxCare operates in a technical niche (Linux security, open source patching, end-of-life software support). We worked closely with their team to understand the audience and built a combined SEO and AI search strategy around it.
On the SEO side, the goal was to get structured visibility on Google for TuxCare's most important business terms. On the AI search side, we optimized for the same category terms because LLMs pull from content sources ranking for those terms. Win on Google, and you feed AI search at the same time.
Content Audit
The first major project was a content audit. TuxCare had been feeding the site a huge volume of content, but much of it wasn't performing. We went through everything, identified what was working, what wasn't, and what needed to change.
The audit was one of the largest we've done internally. But the output was structured clearly enough that even team members without SEO knowledge could understand what changes were being made and why. That mattered because some of the team were sceptical about cutting or reworking content they'd invested time in. The audit got buy-in from everyone.
Content
We identified several golden keywords for blogs and product pages and mapped each to a specific content type: "Best X" comparison posts for category terms like linux security tools, eol software, and vulnerability scanning tools, and JTBD (jobs-to-be-done) posts for terms like centos 7 eol, ubuntu vulnerabilities, php 7.4 eol, and more.
Every content outline was built with a clear keyword target, mapped to the ICP's needs, and structured to rank on Google and fuel AI search signals. The content covers what TuxCare does, where it fits in the open source security space, and how it compares to alternatives. AI scrapes this content, so the positioning has to be accurate and deliberate.
TuxCare now ranks #1 for vulnerability patching, eol vs eos, linux management solution, and embedded linux distributions. They hold top 5 positions for linux server monitoring, cybersecurity automation, open source security tools, and fips compliance.
AEO / AI Search
On the AI search side, we optimized for the same category terms we were targeting on Google. As we built and powered up content around TuxCare's golden keywords, those pages became the sources AI models referenced when answering buyer prompts about open source security, Linux patching, and end-of-life support.
We ran a content workshop with TuxCare's team focused specifically on what AI search picks up and how to structure content for it. The goal was to make sure that when LLMs answer questions in this category, TuxCare's content is what they pull from.
The result: TuxCare now ranks #1 in AI search brand visibility across the open source software security category with 1,950 mentions across LLMs, ahead of Red Hat, HeroDevs, Canonical, OpenLogic, and Oracle. ChatGPT citations are up 78.6%, Copilot up 275%, and Perplexity up 154.5%. They also hold 334 AI Overview citations on Google, up 40.
We took an omni-channel approach with Reddit, targeting threads ranking for TuxCare's core category terms and getting the brand placed naturally into those conversations. Using accounts belonging to the team, we joined discussions happening in the Linux and open source security space and provided value within the context of each thread.
This serves two strategic purposes. First, Google visibility: Reddit threads rank on Google for relevant terms. Second, AI search coverage: LLMs pull from Reddit threads when generating answers, so every relevant mention of TuxCare in these threads feeds directly into AI visibility.
Results
- Organic traffic doubled from ~12K to 24K
- Organic keyword positions grew from ~110 to 220+
- 597 keywords in the top 3 positions
- Ranking #1 for vulnerability patching, eol vs eos, linux management solution, and embedded linux distributions
- 334 AI Overview citations on Google
- #1 in AI search brand visibility with 1,950 mentions, ahead of Red Hat, Canonical, and Oracle
- ChatGPT citations up 78.6%, Copilot up 275%, Perplexity up 154.5%
If you wish to learn more about AI SEO strategies and how you can grow your organic SEO, book a free strategy call.
2x
#1.6
334
What our clients say about us
Stop guessing, and start driving revenue from your SEO channel predictably by targeting key pain points at different stages of your customer journey.
60%
312K
We mainly targeted BOFU and captured a high volume of traffic. In the last 7-8 months, we saw a 60% increase in traffic, which is, of course, a great number.
9,000 to 29,000
733%
"We got to 29,000 clicks per month. That's a 3x increase in just 4-5 months. Signups are up 125% year over year. It's an investment that pays off across the funnel."
76+
3x
Our organic search has about 3x since September when we started working with Scalerrs. And it's not just the branded keyword that saw an uptick. Our non-branded keywords high volume keywords have also really grown.
400K+
30%
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
68.25%
37.41%
"Our SEO channel has grown MoM in traffic and sign ups... The team is very thorough, deliver on time, follow up clearly, communicate well, and are very responsive. Overall the team is very invested in our growth”
136%
166%
"The results have frankly been quite shocking... the impact made was much quicker than what we expected initially... we couldn't be happier with the partnership"
200%
14.2K
We've seen a huge shift in our organic traffic growth. Over the time that we've been working together, it's probably been a 200% uplift in clicks. This is really meaningful because we're positioning ourselves is quite a niche vertical.
330%
180%
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
Tasks that connect to everything you do
Lorem ipsum dolor sit amet consectetur. Nunc id vitae nisl condimentum quam semper lacus. Magna sagittis nunc sit.
“Our blog posts also got featured in AI overviews for our core BOFU keywords. The results are quite promising.”
"Inbound is our largest pipeline channel — it accounts for 50% of our pipeline. As we started engaging with Scalerrs, we really saw our inbound channel, both in the amount of visits and more importantly the amount of leads and the quality of those leads, go up."
"We've seen significant traffic growth and citations in LLMs (3-5x). We're seeing more qualified leads from AI search & SEO than ever. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other AEO agencies I've come across.”
"I can confidently say about 30% of our pipeline comes from AEO/SEO and AI search. In the last month we got over $300K in pipeline just from AEO/SEO for really no additional work."
"We're the highest-cited domain and often rank #1 for comparison queries. We also generated over 4,000 referral visits from AI search."
"With the help of Scalerrs, we got Cited in Google AI Overviews for our most important terms. Seems unreal, especially cause we compete with big players like Square, Shopify, and Lightspeed."
"I like how the team approached Reddit. they were really looking to build good content for the community. And now, when an inbound lead comes, they say they heard about us on Reddit"
"Most SEO agencies aren't even thinking about AI search. They're more scared of it. But you guys at Scalerrs have done a really good job not just doing the work so we come up in AI search, but showing us why."
"All of our inbound demo requests from organic social come from Reddit. Thanks to Reddit, SEO & AEO, we doubled our pipeline from $740K to $1.5M in 1 year"
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I can confidently recommend you to any SaaS company who wants to show up in AI search"
“Working with the Scalerrs team has been everything you’d want from an agency. From day one, their strategic input, attention to detail, and clear communication have made them feel like an extension of our own team rather than an external partner.”
"We got to 29,000 clicks per month. That's a 3x increase in really just four or five months. Signups are up 125% year over year. It's an investment that pays off across the funnel."
"Scalerrs has been the fastest agency in getting everything the way I wanted to have it. I'm considering you like a business partner, not only an agency. I see that you really do care about my business."
"The quality of the blog content that has been produced has been great. The team is really good at taking on our feedback, and the longer we work together, that keeps getting better every month. It's been really good to work with a hands-on, strategic and results-focused agency."
