%20Link%20Building.svg)
%203rd-Party%20Listicles.svg)
%20Reddit.svg)
%20Youtube.svg)
How TuxCare Doubled Traffic and Dominated AI Search in Months
About TuxCare
TuxCare secures open source software. They focus on Linux, open source frameworks, and languages, patching vulnerabilities quickly so their customers don't have to.
Challenge
TuxCare had a 10-person marketing team producing a lot of content across blog posts, videos, and social media. But as the content library grew, there was an opportunity to bring more structure to its SEO strategy. DeShea Witcher, VP of Marketing, wanted to make better use of the content the team was already producing and build a clearer process around what topics to target, how to create content for it to rank, and what was actually driving results.
How They Found Scalerrs
Scalerrs reached out directly. DeShea had a dozen SEO companies in his inbox at any given time, so the bar was high. What set Scalerrs apart was the clarity: a specific plan for what would be done, why, and what the expected outcomes would be. That earned trust from the start.
Strategy
We dived into TuxCare's ICP and mapped out their highest-intent keywords. TuxCare operates in a technical niche (Linux security, open source patching, end-of-life software support). We worked closely with their team to understand the audience and built a combined SEO and AI search strategy around it.
On the SEO side, the goal was to get structured visibility on Google for TuxCare's most important business terms. On the AI search side, we optimized for the same category terms because LLMs pull from content sources ranking for those terms. Win on Google, and you feed AI search at the same time.
Content Audit
The first major project was a content audit. TuxCare had been feeding the site a huge volume of content, but much of it wasn't performing. We went through everything, identified what was working, what wasn't, and what needed to change.
The audit was one of the largest we've done internally. But the output was structured clearly enough that even team members without SEO knowledge could understand what changes were being made and why. That mattered because some of the team were sceptical about cutting or reworking content they'd invested time in. The audit got buy-in from everyone.
Content
We identified several golden keywords for blogs and product pages and mapped each to a specific content type: "Best X" comparison posts for category terms like linux security tools, eol software, and vulnerability scanning tools, and JTBD (jobs-to-be-done) posts for terms like centos 7 eol, ubuntu vulnerabilities, php 7.4 eol, and more.
Every content outline was built with a clear keyword target, mapped to the ICP's needs, and structured to rank on Google and fuel AI search signals. The content covers what TuxCare does, where it fits in the open source security space, and how it compares to alternatives. AI scrapes this content, so the positioning has to be accurate and deliberate.
TuxCare now ranks #1 for vulnerability patching, eol vs eos, linux management solution, and embedded linux distributions. They hold top 5 positions for linux server monitoring, cybersecurity automation, open source security tools, and fips compliance.
AEO / AI Search
On the AI search side, we optimized for the same category terms we were targeting on Google. As we built and powered up content around TuxCare's golden keywords, those pages became the sources AI models referenced when answering buyer prompts about open source security, Linux patching, and end-of-life support.
We ran a content workshop with TuxCare's team focused specifically on what AI search picks up and how to structure content for it. The goal was to make sure that when LLMs answer questions in this category, TuxCare's content is what they pull from.
The result: TuxCare now ranks #1 in AI search brand visibility across the open source software security category with 1,950 mentions across LLMs, ahead of Red Hat, HeroDevs, Canonical, OpenLogic, and Oracle. ChatGPT citations are up 78.6%, Copilot up 275%, and Perplexity up 154.5%. They also hold 334 AI Overview citations on Google, up 40.
We took an omni-channel approach with Reddit, targeting threads ranking for TuxCare's core category terms and getting the brand placed naturally into those conversations. Using accounts belonging to the team, we joined discussions happening in the Linux and open source security space and provided value within the context of each thread.
This serves two strategic purposes. First, Google visibility: Reddit threads rank on Google for relevant terms. Second, AI search coverage: LLMs pull from Reddit threads when generating answers, so every relevant mention of TuxCare in these threads feeds directly into AI visibility.
Results
- Organic traffic doubled from ~12K to 24K
- Organic keyword positions grew from ~110 to 220+
- 597 keywords in the top 3 positions
- Ranking #1 for vulnerability patching, eol vs eos, linux management solution, and embedded linux distributions
- 334 AI Overview citations on Google
- #1 in AI search brand visibility with 1,950 mentions, ahead of Red Hat, Canonical, and Oracle
- ChatGPT citations up 78.6%, Copilot up 275%, Perplexity up 154.5%
If you wish to learn more about AI SEO strategies and how you can grow your organic SEO, book a free strategy call.
More case studies
What our clients say about us
We can confidently say about 30% of our pipeline comes from SEO & AEO. We also got over 300K in pipeline from SEO for no additional work and it is compounding month over month.
"We can confidently say about 30% of our pipeline comes from SEO & AEO, which wasn't the fact at all. In the last month, we got over 300K in pipeline from SEO for no additional work, which is crazy. It is compounding month over month. And I'm sure it's going to grow even further."
"We're the highest-cited domain and often rank #1 for comparison queries. We also generated over 4,000 referral visits from AI search."
"We've had a significant increase in AI search traffic and we already knew this was converting well. When we run tests on specific LLMs, we see SEO articles and Reddit threads that you guys worked on being referenced and pulled up in the chat."
”Scalerrs were really early on LLM search, and that was one of the reasons we wanted to work with them. People self-attributing that they heard about us on ChatGPT, Perplexity, Claude has doubled since we brought them on.”
"Most SEO agencies aren't even thinking about changing for AI search. They're more scared of it. You guys have done a really good job not just doing the work so we come up in AI search engines, but also showing us why we should be doing the work."
"As we started engaging with Scalerrs, we really saw our inbound channel, both in the amount of visits and more importantly the amount of leads and the quality of those leads, go up."
"In the last 6 months, we’re seeing a lot of referrals coming from organic AI search. I think we forget sometimes that you are an agency because you feel very much a part and extension of our team."
“Keywords in position 1-3 have grown from ~100 to 600 in 18 months. We've seen significant traffic growth (3-5x) and more qualified leads from SEO than we were seeing previously. We're very pleased with these results... Scalerrs are also very revenue-oriented compared to other agencies I've come across.”
