AI / LLM Search Study & Analysis
A deep dive into the studies, data, and citation patterns shaping the future of AI Search.
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What they are saying
Have you ever wondered?
What does the research actually say about how ChatGPT, Perplexity, and Google AI Mode choose which brands to cite?
Which content types and sources dominate AI Search citations in 2026?
How are brand mentions and listicles outweighing traditional ranking factors in AI Search?
Then this resource is for you
Here’s an overview of what you’ll learn inside this free resource. Spoiler alert, we don’t hold back - this is knowledge we usually only share with our clients.
Citation Patterns Across LLMs
Where ChatGPT, Perplexity, Gemini, and AI Overviews actually pull their answers from.
The Studies Reshaping SEO
Profound, Ahrefs, Semrush, NP Digital, SE Ranking, and more, summarised in one place.
The Source Mix That Wins
Why Reddit, listicles, YouTube, and Wikipedia consistently dominate AI Search.
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