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Canva SEO Case Study

How Canva scaled to 335M monthly visits—with product-led SEO at the core.

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What others are saying

Beats a lot of paid resources out there - definitely worth the download.
Ismail Sisman
SEO Manager @ Adobe
Great information inside - glad to see in depth concepts not often shared publicly.
Kristin Nerman
Marketing Manager @ Hub Planner
This resource was gold - exactly what we needed to get a first understanding of how to tackle our SEO program.
Hugo Duverdier
Head Of Growth @ Karmen
Have you ever wondered?
How did Canva manage to drive 92% of their 335M monthly visits from just 1.3% of pages?
How has Canva maintained authority with 353K referring domains and nearly 10 million ranking keywords—more than most global publishers?
How does Canva’s product-led SEO approach, centered around templates and direct tool access, fuel massive growth without needing a traditional content engine?
SNEAK PEAK

Then this resource is for you

Here’s an overview of what you’ll learn inside this free resource. Spoiler alert, we don’t hold back - this is knowledge we usually only share with our clients.

The Template-Led SEO Engine

How Canva turned product-led templates into a high-intent growth channel that drives millions of users straight into the tool.

1,600 Pages. 310M Visits.

How Canva gets 92% of its traffic from just 1.3% of pages—by focusing on what actually meets user intent.

A Backlink Profile Built to Last

How Canva scaled to 33.6M backlinks and 353K referring domains to build one of the strongest authority signals in SaaS.

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Get access to internal knowledge our clients usually pay for.
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